Optimal merchandise selection and merchandising design display methods and systems

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Solution Overview

Problem

Current methods for optimizing product selection and presentation in retail lack logical consistency, repeatability, automation, and efficiency, often relying on intuition rather than data-driven approaches.

Innovation Solution

An automated or semi-automated system that constructs customizable cartridges with algorithm-optimized merchandise selection and display design, allowing for customer-selected or predictive merchandising displays that consider sales data, demographics, and seasonal trends, and can be assembled and shipped as a whole unit.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If automated algorithm-empowered methods are used for merchandise selection and display design, then productivity and consistency are improved, but device complexity increases

Engineering Contradiction:
Improvemerchandising display assembly efficiencyVSAvoidautomation system complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system divides the merchandising display into modular cartridges that can be independently designed, assembled, and replaced. Each cartridge contains specific merchandise types and can be optimized separately, allowing the complex automation system to manage individual modules rather than entire displays, thereby improving productivity while managing complexity through modularity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The automated system employs universal algorithms that can handle multiple functions including merchandise selection, cartridge design, display optimization, and delivery scheduling. This multi-functional approach consolidates what would otherwise require separate specialized systems, improving productivity without proportionally increasing device complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If customer-selected and predictive merchandise approaches are implemented, then adaptability is improved, but loss of information increases due to data requirements

Engineering Contradiction:
Improvemerchandise selection flexibilityVSAvoidcustomer and sales data requirements
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system implements feedback loops where sales data, customer preferences, and performance metrics are continuously collected and fed into the predictive algorithms. This allows the system to adapt merchandise selection based on actual performance while using the same data to optimize future selections, thereby improving adaptability while efficiently utilizing information rather than losing it.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system performs preliminary analysis of customer data and sales trends before merchandise selection to predict optimal product mixes. By pre-processing and pre-analyzing data, the system reduces the need for extensive real-time data collection during operations, improving adaptability while minimizing information loss through efficient data utilization.

Inventive Principle:
Principle #10Preliminary action

3Ease of operation

If stands alone displays are designed to occupy floor space without shelf space, then ease of operation is improved, but volume of stationary object increases

Engineering Contradiction:
Improvedisplay placement flexibilityVSAvoidfloor space occupation
Core Design Contradiction:
Ease of operationVSVolume of stationary object

Solution Approach 1:

The display system is designed as a dynamic, reconfigurable structure that can adapt its footprint and configuration based on available space and operational needs. Rather than fixed rigid displays, the modular cartridges and adjustable components allow the display to optimize its volume usage while maintaining ease of placement and repositioning throughout the venue.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system transitions from traditional two-dimensional shelf-based displays to three-dimensional freestanding structures that utilize vertical space and depth more efficiently. By designing displays that occupy floor space in optimized configurations rather than relying on horizontal shelf real estate, the system improves placement flexibility while minimizing overall volume consumption through smarter spatial utilization.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS11687857B2Optimal merchandise selection and merchandising design display methods and systems
Publication Date: 2023.06.27 THE HERSHEY COMPANY
  • US11687857B2 patent drawing
  • US11687857B2 patent drawing
  • US11687857B2 patent drawing

AI summary

The novel invention provides methods and systems for automated production of merchandising displays. The displays can be assembled in whole, shipped in whole and filled with customer-selected products in customer-selected amounts, filled with criteria-selected products in criteria-selected amounts or both.