Optimal merchandise selection and merchandising design display methods and systems

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Solution Overview

Problem

Existing methods for optimizing product selection and presentation lack logical consistency, repeatability, automation, and efficiency in merchandising displays, often relying on intuition and limited data-driven approaches.

Innovation Solution

An automated or semi-automated method and system for assembling customer-selected or customer-predicted merchandising displays, using algorithms to optimize merchandise selection and display design based on customer requests, sales data, demographic data, and seasonal data, with geometric configuration for efficient use of space and reduced costs.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If automated algorithms are used to optimize merchandise selection and display design, then consistency and repeatability improve, but system complexity increases

Engineering Contradiction:
Improveconsistency and repeatabilityVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system segments the merchandising optimization process into distinct modular components: merchandise selection algorithm, display design algorithm, geometric configuration module, and data processing layer. Each module handles a specific aspect of the optimization, allowing independent development, testing, and maintenance while maintaining overall system consistency and repeatability.

Inventive Principle:
Principle #1Segmentation

2Manufacturing precision

If more data-driven approaches are used for product selection, then optimization quality improves, but data processing requirements and computational resources increase

Engineering Contradiction:
Improveoptimization qualityVSAvoidcomputational resources
Core Design Contradiction:
Manufacturing precisionVSUse of energy by moving object

Solution Approach 1:

The system performs preliminary data processing and feature extraction before the main optimization algorithms execute. Historical sales data, customer preferences, and product attributes are pre-processed and stored in optimized data structures, reducing the computational burden during real-time merchandising decisions and enabling high optimization quality with reduced computational resources.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If custom化的 display designs are created for each customer order, then customer satisfaction improves, but production time and labor costs increase

Engineering Contradiction:
Improvecustomer customizationVSAvoidproduction time
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The display design system dynamically generates customized merchandising displays based on customer orders while maintaining modular cartridge structures. The algorithm adjusts display configurations, merchandise assignments, and geometric arrangements in real-time according to customer preferences and sales data, enabling high adaptability without significantly increasing production time through automated generation processes.

Inventive Principle:
Principle #15Dynamics

4Area of stationary object

If geometric optimization is applied to display configuration, then space utilization improves, but design complexity increases

Engineering Contradiction:
Improvespace utilizationVSAvoiddesign complexity
Core Design Contradiction:
Area of stationary objectVSDevice complexity

Solution Approach 1:

The system optimizes display geometric configurations by adjusting key parameters such as cartridge dimensions, spacing, orientation, and arrangement patterns. The algorithm evaluates multiple geometric parameter combinations to maximize space utilization while maintaining manufacturability and assembly simplicity, achieving optimal space efficiency without excessive design complexity through parameter-based optimization.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS12468994B2Optimal merchandise selection and merchandising design display methods and systems
Publication Date: 2025.11.11 THE HERSHEY COMPANY
  • US12468994B2 patent drawing
  • US12468994B2 patent drawing
  • US12468994B2 patent drawing

AI summary

The novel invention provides methods and systems for automated production of merchandising displays. The displays can be assembled in whole, shipped in whole and filled with customer-selected products in customer-selected amounts, filled with criteria-selected products in criteria-selected amounts or both.