Automated User Detection via Proximity Identification

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Solution Overview

Problem

Existing recommendation systems face challenges in accurately attributing customer data to the correct user account, especially in scenarios where multiple users share a common device or system, leading to difficulties in providing effective item recommendations.

Innovation Solution

Implementing device-enabled identification for automated user detection, which allows content consumption devices to automatically select the correct user account by detecting identifying devices within consumption proximity, thereby eliminating the need for manual account switching.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If manual account switching is used in shared devices, then users can access their personal data, but accurate attribution of customer data to the correct user account deteriorates

Engineering Contradiction:
Improvemanual account switchingVSAvoidaccurate attribution of customer data
Core Design Contradiction:
Ease of operationVSMeasurement precision

Solution Approach 1:

The system automatically detects user presence through device sensors (camera, microphone, sensors) and autonomously switches between user accounts without requiring manual intervention. The device serves itself by identifying users and attributing their actions to the correct accounts, eliminating the need for users to manually switch accounts while maintaining accurate data attribution.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces the mechanical manual account switching process with an automated detection system using cameras, microphones, and sensors to identify users. This substitution of mechanical user action with automated technological detection resolves the contradiction by eliminating manual intervention while preserving accurate user identification.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Measurement precision

If automated user detection is implemented, then accurate attribution of user data is improved, but device complexity increases

Engineering Contradiction:
Improveaccurate attribution of user dataVSAvoidautomated detection system
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent leverages existing multi-functional device components (camera, microphone, sensors) already present for other purposes and repurposes them for user detection. By making existing components serve multiple functions, the system achieves accurate user attribution without adding significant complexity, as the same hardware is used for both original purposes and user identification.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system introduces software algorithms and processing logic as intermediaries that connect existing hardware components to user identification functionality. These intermediary software layers coordinate the various sensors and cameras to detect and identify users, managing the complexity through modular software architecture rather than requiring complex hardware modifications.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If multiple users share a common device, then device versatility is improved, but the ability to provide personalized recommendations deteriorates

Engineering Contradiction:
Improveshared device usageVSAvoidpersonalized recommendations
Core Design Contradiction:
Adaptability or versatilityVSMeasurement precision

Solution Approach 1:

The system segments the shared device experience into distinct user-specific sessions by automatically detecting which user is present and switching to their personalized account. This segmentation allows the device to maintain separate recommendation profiles, purchase histories, and preferences for each user, enabling personalized recommendations despite multiple users sharing the same physical device.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS12219355B2Device-based identification for automated user detection
Publication Date: 2025.02.04 AMAZON TECH INC
  • US12219355B2 patent drawing
  • US12219355B2 patent drawing
  • US12219355B2 patent drawing

AI summary

A content consumption system or device may implement device-enabled identification for automated user detection. An identifying device may be detected at a content consumption device as within proximity of the content consumption device. An identifying device may be a mobile or wearable computing device, in various embodiments. A user account associated with the identification device may be selected for accessing content at the content consumption device. Access to content may be provided according to the selected user account. In some embodiments, content recommendations or content filtering may be performed based on the automatically determined user account.