Media Guidance for Automatic Return to Related Secondary Content

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Solution Overview

Problem

Existing media guidance systems fail to consider that users may miss preferred secondary content during breaks in primary content, as they always navigate users away, disregarding the potential enjoyment of such content.

Innovation Solution

A media guidance application determines user engagement with primary content, monitors secondary content during breaks, identifies related content, and automatically switches back to the primary channel to ensure the user views relevant secondary content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the system navigates the user away from secondary content during breaks, then the user is directed to potentially preferred primary content, but the user may miss secondary content that they would have enjoyed

Engineering Contradiction:
Improvecontent selection adaptabilityVSAvoidsecondary content exposure
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system monitors user viewing behavior during breaks (when users typically switch channels) and uses this feedback to determine whether to automatically switch back. By detecting that the user returned to the original channel after a break, the system infers interest in the secondary content and activates automatic switching to prevent future missed content

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system performs preliminary monitoring of user behavior during breaks before implementing the automatic switching feature. By observing patterns of user engagement with secondary content during break periods, the system prepares to proactively switch channels back to prevent users from missing important secondary content in future breaks

Inventive Principle:
Principle #10Preliminary action

2Reliability

If the system automatically switches back to the primary channel during breaks, then the user views relevant secondary content, but the system complexity increases

Engineering Contradiction:
Improvecontent viewing reliabilityVSAvoidmedia guidance system complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system uses the user's own viewing behavior patterns as the triggering mechanism for automatic switching. Rather than requiring complex user profiles, preferences, or manual configuration, the system automatically learns from and responds to the user's natural channel-switching behavior during breaks, making the complexity inherent in the behavior itself rather than in additional system components

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS20250287050A1Systems and methods for causing a user to view secondary content that relates to a media asset from which a user has switched away
Publication Date: 2025.09.11 ADEIA GUIDES INC
  • US20250287050A1 patent drawing
  • US20250287050A1 patent drawing
  • US20250287050A1 patent drawing

AI summary

Systems and methods are described herein for a media guidance application to determine that a user has switched away from a source transmitting a media asset with which the user was engaged and detect, while the user is switched away from the source, that secondary content transmitted by the source during a break of playback of the media asset relates to the media asset. In response to detecting that the secondary content relates to the media asset, the media guidance application may access a database to determine whether the secondary content specifically corresponds to the media asset, and, in response to determining that the secondary content specifically corresponds to the media asset, the media guidance application may generate for display the secondary content to the user.