Automatic Suggestion Generation in Relationship Management Systems

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Solution Overview

Problem

Customer relationship management (CRM) systems often face challenges in effectively managing interactions and providing timely suggestions due to users participating in multiple communication flows simultaneously, leading to forgotten or mishandled interactions.

Innovation Solution

An automatic and intelligent relationship management system that captures, analyzes, and reports communications between users and contacts, automatically generating suggestions for users and collaborators by deduplicating contact information, merging data from different sources, and using machine learning models to analyze communication patterns and content for follow-up and meeting suggestions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users participate in multiple communication flows simultaneously, then communication coverage increases, but interaction management reliability deteriorates

Engineering Contradiction:
Improvecommunication coverageVSAvoidinteraction management reliability
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The system implements automated feedback loops by monitoring communication patterns and automatically generating follow-up suggestions. The system tracks interaction history, analyzes communication flows, and provides real-time feedback to users about pending follow-ups, ensuring that interactions are not missed even when users are engaged in multiple communication streams simultaneously.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system enables self-service by automatically analyzing communication data and generating follow-up suggestions without requiring manual tracking by users. The automated suggestion generation system processes communication flows, identifies missed interactions, and presents actionable follow-up recommendations, allowing users to maintain reliable interaction management despite participating in multiple communication streams.

Inventive Principle:
Principle #25Self-service

2Measurement precision

If manual tracking of interactions is used, then suggestion accuracy improves, but time consumption increases

Engineering Contradiction:
Improvesuggestion accuracyVSAvoidtime consumption
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system replaces manual mechanical tracking with automated electronic analysis. Machine learning models and natural language processing algorithms automatically analyze communication data, extract interaction patterns, and generate follow-up suggestions. This substitution eliminates the need for manual tracking while maintaining high suggestion accuracy through sophisticated automated analysis of communication contexts and patterns.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system introduces an intermediary automated suggestion generation layer between raw communication data and user decision-making. This intermediary system processes communication flows, applies analysis algorithms, and transforms unstructured data into structured follow-up suggestions, thereby maintaining accuracy while eliminating the time burden of manual tracking and analysis.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Productivity

If automated suggestion generation is implemented, then productivity improves, but system complexity increases

Engineering Contradiction:
Improveinteraction management productivityVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system segments the complex automated suggestion generation process into distinct functional modules: communication data collection, pattern analysis, suggestion generation, and user interface presentation. Each module handles a specific aspect of the process, making the overall system more manageable and maintainable while delivering high productivity through coordinated automated operations across these segmented functions.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS10607165B2Systems and methods for automatic suggestions in a relationship management system
Publication Date: 2020.03.31 SALESFORCE INC
  • US10607165B2 patent drawing
  • US10607165B2 patent drawing
  • US10607165B2 patent drawing

AI summary

A method and apparatus for the automatic suggestion generation in a relationship management system is described. The method may include obtaining an electronic communication associated with one or more users of a relationship management system, where the communication is part of a series of communications in a process managed by the relationship management system. Furthermore, the method may include analyzing content of the electronic communication to determine a suggested future action within the process managed by the relationship management system. The method may also include generating a suggestion by the relationship management system to notify at least one user of the suggested future action, and storing the generated suggestion within a database coupled with the relationship management system.