Automotive MR Service Platform for Context-Aware In-Vehicle Interfaces

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing MR service platforms fail to provide optimized mixed reality services tailored to vehicle environments, limiting their effectiveness in enhancing driving experiences.

Innovation Solution

An MR service platform comprising an MR AMS server, MR AMS client, and DTaaS server, which integrate various components to provide a mixed reality automotive meta service by managing contexts, loading three-dimensional assets, and rendering optimized MR interfaces using a context manager, scene manager, and MR renderer.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If existing MR service platforms are used, then basic MR functionality is provided, but the service is not optimized for vehicle environments and lacks tailoring to driving experiences

Engineering Contradiction:
ImproveAdaptability to vehicle environmentVSAvoidService platform complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system is divided into distinct modules: MR service platform, vehicle terminal, and service providers. Each module performs specific functions independently, allowing the platform to be adapted to vehicle environments without requiring complete system redesign, thus improving adaptability while managing complexity through modular architecture.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The MR service platform is designed to provide multiple services including navigation, entertainment, and vehicle control information through a unified interface. This multi-functional design allows the same platform to serve various driving scenarios and vehicle types, enhancing adaptability without proportionally increasing complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If generic MR services are provided, then broad coverage is achieved, but the services are not tailored to specific driving contexts and vehicle states

Engineering Contradiction:
ImproveTailoring to driving experiencesVSAvoidContext information loss
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The vehicle terminal continuously collects driving context information including vehicle state, location, and user preferences, and feeds this data back to the MR service platform. The platform uses this feedback to dynamically adjust and personalize MR content delivery, ensuring services are tailored to specific driving experiences while maintaining complete context information.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system pre-processes and stores context information from various vehicle systems before MR service delivery. By preparing navigation routes, entertainment preferences, and vehicle state data in advance, the platform can quickly retrieve and personalize content without losing contextual nuances during actual driving scenarios.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If multiple service providers are integrated, then service variety increases, but system complexity and integration difficulty increase

Engineering Contradiction:
ImproveService varietyVSAvoidIntegration complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The MR service platform acts as an intermediary layer between multiple service providers and the vehicle terminal. It standardizes communication protocols and data formats, allowing diverse services from different providers to be integrated without increasing overall system complexity. The platform handles provider-specific variations internally while presenting a unified interface to the vehicle.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Reliability

If MR services are optimized for vehicle environments, then driving experience enhancement is achieved, but implementation complexity increases

Engineering Contradiction:
ImproveDriving experience qualityVSAvoidImplementation complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system optimizes MR service delivery based on specific driving contexts and vehicle states rather than applying uniform optimization across all scenarios. Different rendering quality levels, information priorities, and interaction modes are applied locally according to driving conditions, maintaining high driving experience quality while reducing unnecessary implementation complexity in each specific context.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12475647B2MR service platform providing mixed reality automotive meta service, and method for controlling same
Publication Date: 2025.11.18 LG ELECTRONICS INC
  • US12475647B2 patent drawing
  • US12475647B2 patent drawing
  • US12475647B2 patent drawing

AI summary

A mixed reality automotive meta service (MR AMS) client of the present invention, which is provided in a vehicle and provides an MR AMS, comprises: a context manager requesting context corresponding to a user request to an MR AMS server provided outside a vehicle; a scene manager for managing MR scene information provided to a display provided in the vehicle; and a UX scenario database providing UX rules to the context manager and/or the scene manager.