Autonomous Vehicle Content Delivery Using Real-Time Traffic Data

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Solution Overview

Problem

Conventional content delivery systems in autonomous vehicles do not consider real-time traffic environments, resulting in static content that may not be interesting or relevant to passengers during their journey.

Innovation Solution

A content delivery system that integrates route information, user profiles, and real-time traffic conditions to provide personalized and context-aware content, selecting and ranking content items based on driving modes such as fast, slow, or stop modes, and augmenting content onto images captured by the vehicle's sensors.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If conventional content delivery systems provide static content to users, then the system complexity is reduced and ease of operation is improved, but the content relevance and user engagement deteriorate

Engineering Contradiction:
Improveease of content deliveryVSAvoidcontent relevance to traffic environment
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The content delivery system transitions from static to dynamic content selection by continuously monitoring real-time traffic conditions and adjusting content recommendations accordingly. The system adapts content delivery based on changing traffic environments, vehicle speed, and location data to maintain optimal user engagement throughout the journey.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system implements feedback loops by collecting real-time traffic information, analyzing user preferences and behavior patterns, and using this feedback to dynamically adjust content recommendations. This closed-loop approach ensures content remains relevant to both the traffic environment and user preferences.

Inventive Principle:
Principle #23Feedback

2Adaptability or versatility

If the system integrates real-time traffic information and user profiles for personalized content, then content relevance and user engagement are improved, but the system complexity and computational requirements increase

Engineering Contradiction:
Improvecontent personalization capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the content delivery process into distinct functional modules: traffic information acquisition, user profile management, content recommendation engine, and delivery mechanism. This modular architecture reduces overall system complexity by allowing each component to be developed and optimized independently.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system employs multi-functional components that can handle multiple tasks. For example, the data processing module simultaneously manages traffic information, user profiles, and content selection, reducing the need for separate dedicated systems and lowering overall complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Productivity

If content is dynamically selected based on driving mode and traffic conditions, then user engagement during heavy traffic or stops is improved, but the loss of time for content processing and selection increases

Engineering Contradiction:
Improveuser engagement levelVSAvoidcontent selection time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-processing traffic data, user profiles, and content metadata before actual content selection is needed. This includes pre-categorizing content based on user preferences and pre-analyzing traffic patterns, so that when content selection is required, the system can quickly retrieve and match pre-processed data.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system changes parameters such as content selection granularity and processing depth based on current driving conditions. During high-speed driving, it selects content more quickly with less analysis, while during stops or heavy traffic, it can afford more sophisticated content matching and analysis.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS9956876B2System and method for providing content in autonomous vehicles based on real-time traffic information
Publication Date: 2018.05.01 BAIDU USA LLC
  • US9956876B2 patent drawing
  • US9956876B2 patent drawing
  • US9956876B2 patent drawing

AI summary

In one embodiment, location and route information of a route associated with the autonomous vehicle is obtained, where the route includes a starting location and a destination. Real-time traffic information of the route is obtained based on the location and route information. A driving mode of the autonomous vehicle is determined based on the location and route information and the real-time traffic information. A content item is selected from a list of content items obtained from a content database based on the determined driving mode. The selected content item is displayed in a display device within the autonomous vehicle.