Autonomous Mobile Media Platform for Dynamic Outdoor Advertising
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Solution Overview
Problem
The challenge lies in utilizing automobiles as mobile media platforms for outdoor advertising, where limited and changing desirable advertising locations make it impractical for owners to maintain their vehicles as portable media centers, and there is a need for third-party controlled, autonomous movement to optimize media deployment and WLAN/WPAN services.
Innovation Solution
A system and method that enables third-party directed automotive and pedestrian mobile media platforms with WLAN/WPAN access points and media projection subsystems, utilizing GPS, autonomous driving, and GIS mapping to selectively deploy media and services at high-value locations, allowing for reward-based operations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If automobile owners maintain their vehicles as mobile media centers, then media projection and WLAN services can be provided, but the burden of frequently changing parking spots makes it impractical
Solution Approach 1:
The system enables autonomous self-service through automated parking management where the mobile media center automatically selects and moves to optimal parking locations without human intervention, using algorithms to evaluate parking spot quality and autonomously navigate to selected locations
Solution Approach 2:
An automated parking management system acts as an intermediary between the vehicle owner and the parking environment, handling all decisions about where and when to park, thereby eliminating the owner's operational burden while maintaining adaptability to different advertising locations
2Productivity
If third parties control and move automobiles for media deployment, then advertising market share can be expanded, but system complexity increases
Solution Approach 1:
The system is designed as a universal platform that can serve multiple functions: media projection, WLAN hotspot provision, autonomous navigation, and automated parking management, all integrated into a single mobile media center that can be controlled by third parties for various advertising campaigns
Solution Approach 2:
The system incorporates feedback mechanisms where the automated parking management receives information about advertising performance, parking spot quality, and location desirability, then uses this feedback to optimize future parking decisions and media deployment strategies, creating a self-improving control system
3Reliability
If parking spots are limited to one or two hours, then advertising locations remain desirable, but the duration of media deployment is restricted
Solution Approach 1:
The system dynamically adjusts its deployment strategy by continuously monitoring parking spot availability and quality, automatically relocating to new optimal locations when current spots reach their time limits, thereby maintaining high advertising location quality while extending overall deployment duration through sequential positioning
Data Source
AI summary
A third party-directed mobile media system is provided with a chassis, configured for attachment to a mobile platform associated with a first entity. An included media subsystem may be a media projection subsystem or a publically accessible access point (or both). Examples of an access point include WLAN and WPAN devices. Examples of a media projection subsystem include an image projector, a retractable screen deployed over an exterior surface of the mobile platform, a media topper, a switchable glass display, or a wallscape. A location subsystem determines the geographic location of the mobile platform. A wireless communications subsystem has an interface to receive verification information including the mobile platform geographic location, and an interface to receive mobile platform geographic location destination instructions from a second entity. An autonomous driving application may be included, permitting the mobile platform to be autonomously driven to the selected mobile platform geographic location destination.