Autonomous Mobile Unit Integrating Real-Time Promotions
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Solution Overview
Problem
Conventional systems for cyclic transportation services lack integration of advertising activities for commercial products or services during user transportation, failing to enhance user convenience effectively.
Innovation Solution
A mobile unit equipped with an information processing device and server device that communicates to provide real-time promotions and advertisements to users during transportation, utilizing autonomous driving vehicles to offer services and products while en route to their destinations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional cyclic transportation systems are used, then basic transportation service is provided, but advertising activities for commercial products or services are not integrated, reducing user convenience enhancement
Solution Approach 1:
The mobile unit is designed to perform multiple functions simultaneously: it provides transportation service while also serving as a mobile advertising platform. The control unit enables the vehicle to display promotion data and advertise commercial products or services at the destination facility, transforming a single-function transportation tool into a multi-functional system that enhances user convenience through integrated advertising activities
Solution Approach 2:
The invention merges the transportation service function with the advertising promotion function into a single integrated system. The control unit combines the vehicle's navigation and communication capabilities with advertising display capabilities, allowing promotion data to be acquired and displayed during the transportation process, thereby combining two previously separate activities into one unified service
2Adaptability or versatility
If special advertisement vehicles are deployed, then advertising activities are performed, but transportation service integration and user convenience enhancement are limited
Solution Approach 1:
The mobile unit serves dual purposes as both a transportation vehicle and an advertising platform. By equipping the transportation vehicle with a control unit capable of acquiring and displaying promotion data, the system eliminates the need for separate advertisement vehicles while maintaining advertising functionality, thereby enhancing user convenience through service integration
3Ease of operation
If promotion data is provided in the mobile unit, then user convenience is enhanced, but system complexity increases
Solution Approach 1:
The control unit acts as an intermediary between the external promotion data source and the mobile unit's display system. It acquires promotion data related to commercial products or services at the destination facility and manages the display process, thereby simplifying the overall system architecture while enabling enhanced user convenience through integrated advertising functionality
Data Source
AI summary
An autonomous driving vehicle that is a mobile unit according to this disclosure is a mobile unit configured to transport a user to a facility that provides services or commercial products and, at the same time, configured to perform an advertising activity for the services or the commercial products of the facility. The mobile unit includes a control unit configured to acquire data for providing a promotion in the mobile unit and is configured to provide a promotion in the mobile unit based on the acquired data. The promotion is related to the services and the commercial products at the facility.