Autonomous Vehicle Sensor System for Dynamic Promotion Validation

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Solution Overview

Problem

Advertisers face challenges in monitoring and validating dynamic brand promotion activities, particularly in live settings where specific conditions and attributes need to be met, making it difficult to verify if promotion requirements are fulfilled by participants.

Innovation Solution

A system utilizing autonomous vehicles equipped with sensors and processing capabilities to monitor and validate promotion activities by assessing sensor data against predefined promotion requirements, ensuring that attributes such as clothing, location, and environmental conditions are met, and providing rewards for successful promotions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If manual monitoring methods are used for promotion activities, then device complexity is reduced, but measurement precision and reliability of promotion validation deteriorate

Engineering Contradiction:
Improvepromotion validation accuracyVSAvoidmonitoring system complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The autonomous vehicle performs self-monitoring of promotion activities using its own sensors and processing capabilities. The vehicle automatically detects promotion participants, validates promotion requirements, and records results without external intervention, enabling the system to serve itself in the monitoring task.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The autonomous vehicle's sensor system and processing unit are designed to perform multiple functions: navigation, environmental sensing, and promotion activity monitoring. This multi-functionality allows the same hardware infrastructure to serve both primary vehicle operations and promotional validation, reducing the need for dedicated monitoring equipment.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Reliability

If autonomous vehicles with sensors are deployed for monitoring, then measurement precision and reliability improve, but device complexity and cost increase

Engineering Contradiction:
Improvepromotion monitoring reliabilityVSAvoidautonomous vehicle system complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The autonomous vehicle is pre-equipped with sensors and processing capabilities before deployment for promotion monitoring. The system prepares promotion validation criteria and sensor configurations in advance, allowing reliable monitoring to commence immediately upon deployment without requiring complex real-time system integration.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The promotion monitoring function is merged with the autonomous vehicle's existing navigation and sensing systems. By combining promotion validation tasks with the vehicle's primary autonomous operation capabilities, the system achieves reliable monitoring without proportionally increasing overall device complexity.

Inventive Principle:
Principle #5Merging (Combining)

3Productivity

If real-time monitoring of promotion activities is implemented, then productivity and speed of validation improve, but use of energy and computational resources increase

Engineering Contradiction:
Improvepromotion validation speedVSAvoidvehicle energy consumption
Core Design Contradiction:
ProductivityVSUse of energy by moving object

Solution Approach 1:

The autonomous vehicle performs partial monitoring by focusing sensor attention and processing resources only on relevant promotion activities rather than continuously monitoring all environmental parameters. The system activates full monitoring capabilities only when promotion participants or related objects are detected, reducing overall energy consumption while maintaining validation speed.

Inventive Principle:
Principle #16Partial or excessive action

Solution Approach 2:

The monitoring system operates periodically rather than continuously, checking for promotion activities at regular intervals and intensifying surveillance only when triggered by detected movement or changes in the environment. This periodic operation mode reduces computational load and energy consumption while maintaining effective promotion validation speed.

Inventive Principle:
Principle #19Periodic action

Data Source

PatentUS10776828B2System and method for facilitating dynamic brand promotion using autonomous vehicles
Publication Date: 2020.09.15 PANASONIC AUTOMOTIVE SYST CO LTD
  • US10776828B2 patent drawing
  • US10776828B2 patent drawing
  • US10776828B2 patent drawing

AI summary

A method for facilitating a promotion using autonomous vehicles is provided. The method includes extracting requirements for a promotion activity, collecting first sensor data of the promotion activity on a route of a first autonomous vehicle, and determining whether the promotion activity for which the first sensor data is collected is a valid promotion opportunity. If the promotion activity is determined to be the valid promotion opportunity, when a second autonomous vehicle is determined to be traveling on a route passing by a location of the promotion activity, collecting second sensor data of the promotion activity, and determining, based on the second sensor data and the details of the valid promotion opportunity, whether the second sensor data corresponds to the valid promotion opportunity. When the second sensor data is determined to correspond to the valid promotion opportunity, a promotion is provided to a user interface of the second autonomous vehicle.