AV Content Playback Pause Ancillary Display
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Solution Overview
Problem
During playback pause of audio video (AV) content, existing systems typically present a static image, failing to engage viewers and not utilizing the pause opportunity for dynamic ancillary content that could enhance user experience based on playback location, user demographics, or prior viewing habits.
Innovation Solution
A computer device configured to present ancillary AV content, including video, on a display device in response to a playback pause signal, using processor instructions that determine the pause location, user demographics, or prior user operations to select and display relevant ancillary content until a subsequent play command is received.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a static image is presented during playback pause, then the system complexity is minimized, but user engagement and experience are insufficient
Solution Approach 1:
The patent applies dynamics by transitioning from a static image to dynamic ancillary AV content (video, audio, interactive elements) that automatically plays during playback pauses. This dynamic content adapts to user preferences, viewing history, and pause timing to maintain engagement without requiring additional user input or increasing operational complexity.
Solution Approach 2:
The system performs self-service by automatically selecting and presenting relevant ancillary content based on pre-configured user profiles, viewing history, and pause context. The system serves itself by making intelligent decisions about what content to display without requiring manual user selection or input, thereby maintaining simplicity while enhancing engagement.
2Adaptability or versatility
If ancillary AV content is automatically presented during pause, then user experience is enhanced through personalization, but device complexity increases
Solution Approach 1:
The patent applies preliminary action by pre-configuring user profiles, content preferences, and ancillary content libraries before playback occurs. The system pre-processes viewing history and pause patterns to prepare personalized content recommendations in advance, reducing the complexity of real-time content selection while maintaining high adaptability to individual user needs.
Solution Approach 2:
The system utilizes parameter changes by adjusting content selection based on varying parameters such as pause timing, viewing history, user demographics, and content type. These parameter changes enable the system to adapt content dynamically while following predetermined rules that simplify the selection process, balancing personalization with manageable complexity.
3Ease of operation
If dynamic ancillary content is presented during pause, then viewer engagement is increased, but the pause duration is extended due to additional content playback
Solution Approach 1:
The patent applies partial action by presenting ancillary content that is complementary but not exhaustive of the main content theme. The ancillary content provides sufficient engagement value without requiring complete coverage of all possible topics, thereby extending engagement benefits while limiting the overall pause duration extension to acceptable levels.
Data Source
AI summary
An audio video display device (AVDD) can present recorded content that can be paused. During pausing, ancillary AV content is shown until such time as a play or other signal is received.