Audio Visual Recording Apparatus Location Tagging

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Solution Overview

Problem

In shopping environments like supermarkets, consumers face difficulties in selecting products due to the absence of personal recommendations from in-store employees familiar with the products.

Innovation Solution

An audio/visual recording and playback system that uses an A/V recording apparatus with a locator to determine its location via Li-Fi, short-range radio waves, Wi-Fi beacons, or modulated visible light, tagging the recorded content with location information, allowing for location-based playback and display of relevant product information on a 3D store map.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If in-store employees provide personal recommendations to customers, then product selection quality improves, but labor costs and operational complexity increase

Engineering Contradiction:
Improveproduct information accessibilityVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent creates A/V content that copies and transmits product information and employee recommendations through audio-visual recordings. Instead of requiring physical employee presence, the system captures expert knowledge in A/V format that can be distributed and played back at various locations, effectively copying the information delivery function without the operational complexity of human staff

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent introduces A/V content as an intermediary between product information and customers. The A/V content acts as a mediator that delivers recommendations and product details without requiring direct employee-customer interaction, reducing the need for staff while maintaining information quality

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If in-store employees are deployed to assist customers, then customer service quality improves, but operational costs increase

Engineering Contradiction:
Improveproduct recommendation availabilityVSAvoidresource consumption
Core Design Contradiction:
Loss of informationVSQuantity of substance

Solution Approach 1:

The system records A/V content containing product recommendations and expert knowledge, creating reusable copies that can be played back multiple times without additional resource consumption. Once the A/V content is created, it can serve unlimited customers without requiring additional employee time or resources

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent prepares A/V content in advance containing all necessary product information and recommendations. This preliminary action allows customers to access information on-demand without requiring real-time employee availability, eliminating the need for ongoing operational resources

Inventive Principle:
Principle #10Preliminary action

3Ease of operation

If A/V content is made accessible throughout the store, then customer information access improves, but location-based content delivery complexity increases

Engineering Contradiction:
Improvecontent accessibilityVSAvoidlocation tracking complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent replaces complex mechanical location tracking systems with simpler signal-based detection using existing infrastructure like Wi-Fi beacons, RFID tags, or modulated visible light. Instead of sophisticated tracking mechanics, the system uses electromagnetic signal detection to determine customer location and deliver appropriate A/V content

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent employs multi-functional location detection that can use various existing technologies (Wi-Fi, RFID, visible light modulation) through a unified system. This universal approach allows the system to determine location using whichever technology is available, reducing overall system complexity while maintaining location-based content delivery capability

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables customers to access location-specific audio/visual content, enhancing the shopping experience by providing product information and recommendations, even when in-store employees are not available, through geo-location enabled A/V playback.

Implementation Method 1

the locator is configured to determine the location based on inputs from at least one of: Li-Fi, short range radio waves, Wi-Fi beacons, RFID tags and modulated visible light

Methodology Applied
Scientific EffectLi-Fi:

Implementation Method 2

the locator is configured to determine the location based on inputs from at least one of: Li-Fi, short range radio waves, Wi-Fi beacons, RFID tags and modulated visible light

Methodology Applied
Scientific EffectRadio wave propagation:

Implementation Method 3

the locator is configured to determine the location based on inputs from at least one of: Li-Fi, short range radio waves, Wi-Fi beacons, RFID tags and modulated visible light

Methodology Applied
Scientific EffectModulated visible light:

Implementation Method 4

an emitter for providing location information... the emitter is at least one of: Li-Fi, short range radio waves, Wi-Fi beacons, RFID tags and modulated visible light

Methodology Applied
Scientific EffectLi-Fi:

Implementation Method 5

an emitter for providing location information... the emitter is at least one of: Li-Fi, short range radio waves, Wi-Fi beacons, RFID tags and modulated visible light

Methodology Applied
Scientific EffectRadio wave transmission:

Implementation Method 6

an emitter for providing location information... the emitter is at least one of: Li-Fi, short range radio waves, Wi-Fi beacons, RFID tags and modulated visible light

Methodology Applied
Scientific EffectModulated visible light:

Data Source

PatentUS10582150B2Audio/visual recording apparatus, audio/visual recording and playback system and methods for the same
Publication Date: 2020.03.03 WALMART APOLLO LLC
  • US10582150B2 patent drawing
  • US10582150B2 patent drawing
  • US10582150B2 patent drawing

AI summary

An audio/visual (A/V) recording apparatus comprises an A/V input, a memory configured for recording A/V signals received from the A/V input, a locator configured to determine a location of the A/V recording apparatus when an A/V recording is taking place to provide location information based on localized location inputs and a tagger configured to tag the recording in the memory with the location information.