Audio Video Stream Content Substitution via Text Data Processing

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Solution Overview

Problem

Digital video recorders and personal video recorders often store commercials within recorded video content, which may become irrelevant to users by the time they watch the recorded program, leading to advertisements that are of little value to both advertisers and viewers.

Innovation Solution

A system and method for identifying and skipping unwanted portions of an audio/video stream, such as commercials, by processing text data associated with the stream to determine boundaries of segments and interstitials, allowing substitute content to be inserted in their place, enabling timely and relevant advertising during playback.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of energy

If commercials are stored within recorded video content, then advertising revenue is maintained, but the advertisements become irrelevant to users by the time they watch the recorded program

Engineering Contradiction:
Improveadvertising effectivenessVSAvoidtime delay between broadcast and playback
Core Design Contradiction:
Loss of energyVSLoss of time

Solution Approach 1:

The system performs preliminary identification and marking of commercial segments within the recorded video content at the time of recording. Text data associated with the audio/video stream is processed to identify boundaries of segments and interstitials, preparing the content for later selective playback without requiring real-time analysis during viewing.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system dynamically replaces identified commercial segments with substitute content during playback based on user preferences and current timing. The substitution is not static but adapts to the playback context, allowing users to skip irrelevant advertisements while maintaining advertising revenue through timely substitute ads.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If users watch recorded programs with original commercials, then advertising revenue is maintained, but users are exposed to irrelevant and unwanted advertisements

Engineering Contradiction:
Improveuser viewing experienceVSAvoidirrelevant advertisements
Core Design Contradiction:
Ease of operationVSObject-generated harmful factors

Solution Approach 1:

The system extracts and removes identified commercial segments from the recorded video content during playback. By processing text data to identify boundaries of segments and interstitials, the system separates unwanted advertisements from the main program content, allowing users to watch only the relevant portions while substitute content fills the gaps.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system introduces substitute content as an intermediary between the user and the original commercial segments. Rather than simply removing ads entirely, the system inserts timely and relevant substitute advertisements that maintain advertising revenue while improving user experience by replacing irrelevant content with useful information.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If commercials are replaced with substitute content, then relevant advertising is provided to users, but the system complexity increases

Engineering Contradiction:
Improveadvertising relevanceVSAvoidcontent processing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system employs automated processing of text data associated with the audio/video stream to identify commercial segments and their boundaries. This self-service approach eliminates the need for manual identification and allows the system to autonomously perform substitution operations based on predefined criteria, reducing operational complexity while maintaining high adaptability.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system changes the temporal parameters of advertisement delivery by replacing time-sensitive original commercials with timely substitute content. By altering when and what advertisements are presented, the system achieves higher advertising relevance without requiring complex content analysis, relying instead on parameter-based substitution rules.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS9357260B2Methods and apparatus for presenting substitute content in an audio/video stream using text data
Publication Date: 2016.05.31 DISH TECHNOLOGIES LLC
  • US9357260B2 patent drawing
  • US9357260B2 patent drawing
  • US9357260B2 patent drawing

AI summary

Various embodiments of apparatus and/or methods are described for skipping, filtering and/or replacing content from an audio/video stream using text data associated with the audio/video stream. The text data is processed using location information that references a segment of the text data of the first audio/video stream to identify a location within the first audio/video stream. The location within the first audio/video stream is utilized to identify portions of the audio/video stream that are to be skipped during presentation. The portions of the audio/video stream that are to be skipped are filtered from the audio/video stream, and some of the skipped portions of the audio/video stream are replaced with substitute content. The filtered video stream, including the substitute content, is outputted for presentation to a user.