Avatar Advertisement Reward Calculation Through Visual Recognition
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Solution Overview
Problem
Existing systems fail to accurately measure user interest in advertisements and calculate advertisement rates accordingly.
Innovation Solution
An information processing apparatus and method that calculates a reward to a user based on the visual recognition of advertisement information by another user and operations on linked information, using detection units to analyze user behavior and adjust display forms to enhance engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If advertisement rate is calculated based on simple contact metrics (time of contact, number of persons), then calculation process is simple, but measurement accuracy of user interest is insufficient
Solution Approach 1:
The patent transforms the advertisement rate calculation from using simple contact metrics (time of contact, number of persons) to using visual recognition parameters (detection of advertisement information display, line-of-sight direction, pupil dilation). This parameter change enables more accurate measurement of user interest while maintaining calculation feasibility through defined formulas that incorporate these new parameters.
Solution Approach 2:
The patent introduces an advertisement information display detection unit as an intermediary component that captures visual recognition data. This detector acts as a mediator between the user's actual interest (which cannot be directly measured) and the calculation unit (which needs quantifiable data), enabling accurate interest measurement through objective visual cues like line-of-sight and pupil dilation.
2Productivity
If advertisement information is displayed only through traditional methods, then display implementation is simple, but user engagement and interest measurement are insufficient
Solution Approach 1:
The patent adds a new dimension to advertisement display by incorporating visual recognition detection capabilities. Instead of merely displaying advertisement information through traditional interfaces, the system now detects and responds to visual parameters (line-of-sight direction, pupil dilation) of users, creating a multi-dimensional advertising approach that enhances engagement and measurability.
Solution Approach 2:
The patent implements feedback mechanisms where the advertisement information display detection unit continuously monitors user visual responses and feeds this information back to the calculation unit. This feedback loop enables real-time adjustment and accurate measurement of advertising effectiveness based on actual user engagement rather than estimated metrics.
Data Source
AI summary
An information processing apparatus, a calculation method, and a program for more appropriately calculating an advertisement rate are provided. The information processing apparatus includes a calculation unit that calculates a reward to be paid to a user on the basis of a fact that advertisement information attached to an item carried by an avatar of the user has been visually recognized by another user and a fact that there has been an operation on link information related to the item.