Avatar Attribute Recognition for Targeted Virtual-Space Content
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Solution Overview
Problem
Metaverse operators face difficulties in recognizing user information that can be provided to advertisers, hindering effective advertisement optimization.
Innovation Solution
An information processing apparatus and method that acquires avatar information, estimates attributes based on this information, and outputs request information for content display in a virtual space, utilizing avatar appearance and behavior history to suitably recognize user information for advertisers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If metaverse operators use traditional advertising methods, then advertisement content can be displayed, but the ability to recognize user information for targeted advertising is insufficient
Solution Approach 1:
The patent creates virtual copies (avatars) of users in the metaverse that replicate user attributes, behaviors, and characteristics. These avatar copies enable advertisers to analyze and recognize user information indirectly through the avatars' actions and interactions in the virtual environment, solving the problem of insufficient direct user information access.
Solution Approach 2:
The patent introduces an intermediary system that observes and analyzes avatar behaviors in the metaverse, then translates these observations into actionable user attribute information for advertisers. This intermediary layer bridges the gap between the virtual avatar actions and meaningful user insights, enabling targeted advertising without direct user data access.
2Productivity
If detailed user information is collected for targeted advertising, then advertisement optimization improves, but user privacy and data security concerns increase
Solution Approach 1:
Instead of collecting actual user data, the patent uses avatar copies that simulate user behaviors and attributes in the metaverse. This copying approach enables detailed analysis for advertisement optimization while maintaining user privacy, as the avatars are virtual representations rather than direct user data.
Solution Approach 2:
The patent segments user information into discrete avatar attributes and behaviors that can be independently observed and analyzed. This segmentation allows advertisers to access specific relevant information without requiring comprehensive user data, thereby reducing privacy risks while maintaining advertising effectiveness.
3Adaptability or versatility
If simple advertising display is used, then system complexity is low, but advertisement effectiveness and targeting capability are insufficient
Solution Approach 1:
The patent creates a multi-functional system where avatars serve multiple purposes: they are user representations in the metaverse, behavior observation subjects for analysis, and sources of attribute information for advertising. This universality enables sophisticated targeting capabilities without requiring separate specialized systems for each function.
Solution Approach 2:
The system enables avatars to automatically generate and provide their own attribute information through their behaviors and interactions in the metaverse. This self-service mechanism reduces the need for complex external data collection systems, as the avatars themselves generate the necessary information through their virtual actions.
Data Source
AI summary
An information processing apparatus includes: a memory that stores instructions; and a processor that is configured to execute the instructions to acquire avatar information including an appearance of an avatar linked to a user, estimate attributes of the avatar on the basis of the avatar information, and output request information for requesting content to be displayed for the user in a virtual space on the basis of the attributes.