Avatar Modification Analysis for Psychographic Data Estimation

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Solution Overview

Problem

Existing methods for acquiring psychographic data from users in e-commerce and similar fields face challenges when information about service use history is unavailable, and relying on questionnaire surveys is burdensome for users, making it difficult to determine user preferences accurately.

Innovation Solution

An information processing apparatus and method that acquires modification information related to user avatar modifications, estimates psychographic data based on this information, and outputs the estimated data, allowing for the appropriate acquisition of user preferences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If questionnaire surveys are used to acquire psychographic data, then user preferences can be obtained, but user burden increases

Engineering Contradiction:

Improvepsychographic data acquisition accuracyVSAvoiduser burden

Core Design Contradiction:

Measurement precisionVSEase of operation

Solution Approach 1:

The system automatically analyzes service use history data without requiring user participation in surveys. The avatar modification behavior is tracked and analyzed automatically, allowing the system to serve itself by extracting psychographic data from existing interaction patterns rather than burdening users with additional input requirements.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The avatar serves as an intermediary object through which user preferences are indirectly expressed. Instead of directly asking users about their preferences through surveys, the system observes how users modify their avatars, using the avatar as a mediator to reveal psychographic information through modification patterns.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Productivity

If avatar modification selection is made essential for avatar generation, then avatar can be created, but it becomes unclear whether selection reflects user preference or is random

Engineering Contradiction:

Improveavatar generation efficiencyVSAvoidpreference measurement accuracy

Core Design Contradiction:

ProductivityVSMeasurement precision

Solution Approach 1:

The system analyzes multiple avatar modification parameters simultaneously rather than relying on a single essential selection. By examining multiple aspects of avatar modification behavior, the system gathers sufficient data to accurately determine user preferences even though each individual modification choice might be arbitrary.

Inventive Principle:

Principle #16Partial or excessive action

Solution Approach 2:

The system uses the pattern of avatar modifications as feedback to infer user preferences. By analyzing which modifications users make and how they interact with avatar customization options, the system continuously refines its understanding of user psychographic data based on observed behavior patterns.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS20240169400A1Information processing apparatus, information processing method, and program

Publication Date: 2024.05.23 NEC CORP

AI summary

Provided are an information processing apparatus, an information processing method, and a program that are capable of appropriately acquiring psychographic data of a user. An information processing apparatus includes a modification information acquisition unit configured to acquire modification information being information related to modification of an avatar, a data estimation unit configured to estimate psychographic data of a user of the avatar, based on the acquired modification information, and a data output unit configured to output the estimated psychographic data.