Personalized Shopping Avatar for Accurate Online Fitting
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Solution Overview
Problem
Online shopping for products requiring accurate fitting poses challenges due to difficulties in remote fitting, leading to high return rates and increased costs for merchants, as consumers are hesitant to migrate to online shopping due to the inability to ensure accurate fit.
Innovation Solution
A system and method for personalized online product fitting using a mobile device with a personalized shopping assistant application that captures anatomical data, generates user shopping avatars, and matches products to these avatars, incorporating user history and preference data, along with social feedback, to provide accurate and customizable product recommendations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If online shopping is offered for products requiring accurate fitting, then convenience and variety are improved, but fitting accuracy deteriorates leading to high return rates
Solution Approach 1:
The patent creates a digital copy of the customer's body geometry through 3D scanning and generates a virtual avatar that replicates their anatomical characteristics. This digital twin allows products to be virtually tried on and fitted before actual purchase, enabling accurate fitting assessment online without requiring physical store visits.
Solution Approach 2:
The patent introduces a virtual avatar as an intermediary between the customer and physical products. The avatar serves as a mediator that visualizes how products will fit and look on the customer's actual body, bridging the gap between online convenience and physical fitting accuracy.
2Ease of operation
If free return postage is offered to ease customer purchasing, then customer confidence is improved, but merchant costs and time increase due to high return rates
Solution Approach 1:
The patent performs preliminary fitting assessment through virtual try-on before the actual purchase is completed. By allowing customers to visualize and evaluate product fit in advance using their personalized avatars, the system prevents many returns before they occur, eliminating the need for extensive return policies.
3Reliability
If personalized fitting solutions are implemented, then fitting accuracy is improved, but device complexity and system requirements increase
Solution Approach 1:
The patent uses a universal 3D scanning technology that can capture body geometry across different products and applications. The same scanning and avatar generation system works for various product types (clothing, footwear, accessories), making the complex technology broadly applicable and justifying its complexity through multi-functional utility.
Data Source
AI summary
A system, platform, device and method are herein provided for an apparatus, system, and method to facilitate personalized online shopping. In some embodiments, a method is provided for personalized shopping that includes the steps of: running a personalized shopping assistant application on a mobile user computing device to access product matching data from one or more product data sources; running the personalized shopping assistant application on the mobile user computing device to acquire anatomical data about one or more application users, based on anatomical data capture from one or more image capture sources; running the personalized shopping assistant application generate a personalized user shopping avatar based on the anatomical data capture of at least a selected part of the user anatomy; and running the personalized shopping assistant application to match one or more products from the one or more product data sources to one or more personalized user shopping avatars.