Avatar-Based Promotions in Virtual Reality
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Solution Overview
Problem
Contemporary consumers are increasingly difficult to reach through traditional media, and product and service providers seek effective ways to promote their brands and offerings in alternative environments.
Innovation Solution
The technology presents promotional content in virtual reality environments by altering avatars or objects associated with avatars, using visual, aural, and other alterations based on user profile data and target user characteristics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional media advertising is used, then brand awareness can be achieved, but consumers are increasingly difficult to reach
Solution Approach 1:
The patent transitions advertising from traditional two-dimensional media (TV, print) to three-dimensional virtual reality environments. Avatars wear promotional clothing and accessories in immersive 3D spaces, allowing consumers to experience promotions spatially and interactively, thereby reaching audiences who are no longer accessible through conventional media channels.
Solution Approach 2:
The patent introduces avatars as intermediary carriers for promotional content. These virtual representations wear branded clothing and accessories, serving as mobile advertising intermediaries within social virtual environments. This intermediary approach allows indirect brand exposure that feels organic rather than intrusive, improving reachability without traditional media limitations.
2Reliability
If promotional content is presented in virtual reality environments through avatar alterations, then brand awareness is enhanced, but the complexity of the promotional system increases
Solution Approach 1:
The patent makes avatars multi-functional by combining their social interaction purpose with promotional carrier functions. The same avatar used for socializing also serves as a mobile advertising platform through wearable items. This universality reduces the need for separate dedicated advertising systems, managing complexity while enhancing brand awareness.
Solution Approach 2:
The system enables automatic detection and presentation of promotional content based on avatar interactions. When users encounter avatars wearing promotional items, the system automatically determines and displays relevant promotional information without requiring complex manual configuration, thereby enhancing brand awareness while keeping system complexity manageable.
3Object-affected harmful factors
If promotional content is presented through avatar alterations, then the promotion can be non-obtrusive, but the difficulty of detecting and measuring promotional effectiveness increases
Solution Approach 1:
The patent implements feedback mechanisms that track user interactions with avatar-based promotions. The system monitors metrics such as viewing time, interaction frequency, and conversion actions, providing measurable data on promotional effectiveness. This feedback loop maintains non-obtrusiveness while enabling quantitative measurement of campaign performance through automated tracking and reporting.
Data Source
AI summary
The disclosed technology is directed towards presenting promotional content via an avatar representing a first, promoter user to a second, target user experiencing a virtual or other environment. The promotional content may be presented via an alteration of the avatar, audio output and/or an object virtually associated with the avatar. The promotional content may be selected based on matching target user data describing a target user experiencing a virtual reality environment. Different users viewing the same avatar at the same time can be presented with different promotional content. Information may be output to attract a target user to perceive the promotional content. The promoter user can interact to obtain a current promotion status notification, as well as to select from available promotional content offerings to promote.