Avatar-Based Promotions With Personalized VR Ad Delivery
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Solution Overview
Problem
Contemporary consumers are increasingly difficult to reach through traditional media, making it challenging for product and service providers to effectively promote their brands and offerings.
Innovation Solution
The technology presents promotional content in virtual reality environments through the alteration of avatars or objects associated with avatars, using visual, aural, and other alterations, and is tailored based on user profile data to ensure effective and non-obtrusive promotion.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional media advertising is used, then broad brand exposure is achieved, but effectiveness in reaching contemporary consumers deteriorates
Solution Approach 1:
The patent transitions advertising from traditional two-dimensional media (TV, print) into the three-dimensional virtual reality environment, where avatars interact with consumers in immersive spaces. This dimensional shift allows brands to reach consumers in their natural digital habitat while maintaining broad exposure through virtual presence.
Solution Approach 2:
The patent introduces avatars as intermediary entities between brands and consumers. These digital representations serve as mediators that can interact with consumers in virtual spaces, delivering promotional content in a more engaging and less intrusive manner than traditional advertising.
2Productivity
If promotional content is presented in virtual reality environments, then consumer engagement is enhanced, but intrusiveness increases
Solution Approach 1:
The patent applies promotional content selectively based on local conditions - the avatar's current virtual location, the consumer's preferences, and contextual relevance. This localized approach ensures promotions appear only when appropriate, reducing intrusiveness while maintaining effectiveness.
Solution Approach 2:
The patent uses subtle, partial promotional actions through avatar behavior rather than overt advertising. The avatar naturally incorporates brand messaging into its interactions, delivering promotions as part of normal social engagement rather than as separate intrusive content.
3Measurement precision
If personalized promotional content is created based on user profile data, then consumer targeting precision is improved, but system complexity increases
Solution Approach 1:
The patent enables users to self-configure their avatar appearance and preferences, which automatically generates the personalization data needed for targeted promotions. This self-service approach reduces server-side complexity while maintaining precise targeting capabilities through user-provided information.
Solution Approach 2:
The patent collects and processes user profile data in advance, during avatar creation and configuration. This preliminary action stores personalization parameters before promotional needs arise, simplifying real-time decision-making and reducing computational complexity during actual promotion delivery.
Data Source
AI summary
The disclosed technology is directed towards presenting promotional content via an avatar representing a first, promoter user to a second, target user experiencing a virtual or other environment. The promotional content may be presented via an alteration of the avatar, audio output and/or an object virtually associated with the avatar. The promotional content may be selected based on matching target user data describing a target user experiencing a virtual reality environment. Different users viewing the same avatar at the same time can be presented with different promotional content. Information may be output to attract a target user to perceive the promotional content. The promoter user can interact to obtain a current promotion status notification, as well as to select from available promotional content offerings to promote.