Avatar Tethering for Social Network Brand Visibility
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Solution Overview
Problem
Current social networking sites lack a system to associate a company's indicia with a user's avatar, preventing the cross-linking or 'tethering' of brand recognition across multiple platforms, which hinders advertisers' ability to enhance brand visibility and user interaction.
Innovation Solution
A system that allows multiple avatars to be tethered to a user on a social networking site, including a user's chosen avatar, an advertiser's avatar, and a website sponsor's avatar, with a webserver generating web pages that display these avatars adjacent to user communications, optimizing their sharing across connected sites.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If multiple avatars are tethered to a user including advertiser and sponsor avatars, then brand recognition and advertiser visibility are improved, but system complexity and data management requirements increase
Solution Approach 1:
The system segments avatar management by creating distinct avatar types (user avatar, advertiser avatar, sponsor avatar) with different functions and display priorities. Each avatar type is managed separately in the database with specific attributes, allowing complex multi-avatar functionality to be broken down into manageable, independent components that can be handled through standardized processes.
Solution Approach 2:
The avatar tethering system serves multiple functions simultaneously: it displays user identity through their chosen avatar, provides advertising visibility through advertiser avatars, and enables sponsor recognition through sponsor avatars. This multi-functional approach consolidates what would otherwise require separate systems into a unified avatar management framework, reducing overall system complexity while achieving multiple goals.
2Productivity
If avatars are displayed adjacent to user communications across multiple social networking sites, then user engagement and brand visibility are enhanced, but data sharing and security management become more difficult
Solution Approach 1:
The system introduces an intermediary avatar tethering mechanism that mediates between user data, advertiser data, and sponsor data across multiple social networking sites. The standardized data structure and display protocol act as intermediaries that enable seamless data sharing and coordination between different platforms while maintaining security through controlled access and standardized interfaces.
3Loss of information
If company indicia are cross-linked with user avatars across platforms, then advertiser recognition is improved, but the difficulty of detecting and measuring system performance increases
Solution Approach 1:
The system incorporates feedback mechanisms that track avatar display metrics, user interactions with tethered avatars, and brand recognition effectiveness. By collecting and analyzing data on avatar visibility, click-through rates, and user engagement patterns, the system provides measurable feedback on advertising performance, enabling advertisers to assess the effectiveness of their avatar tethering campaigns and optimize their strategies accordingly.
Data Source
AI summary
A system for tethering a plurality of avatars to a user on a social networking website having a first avatar association to the user accessing the social networking site which is held in a database, and a second avatar association to the same user. The first avatar association connects the user to an avatar image that the user wishes to project, and the second avatar association connects the user to a third party advertiser that has its own avatar. Optionally, the user has a third avatar association connecting the user to the avatar of the website sponsor. A webserver generates web pages for the social networking website in response to a remote PC's request and, relying upon the stated avatar associations, delivers a webpage having the two or three avatars adjacent to a one another and adjacent to a communicative activity of the first user on the social network website.