Gateway Server for AVDD Advertisement Placement
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Solution Overview
Problem
Current advertising systems for AVDDs limit revenue opportunities for manufacturers as advertisers typically contract with Internet advertising agencies, excluding AVDD manufacturers, and restrict ad placement flexibility beyond electronic program guides.
Innovation Solution
A gateway server is preprogrammed or downloaded into AVDDs, enabling them to connect with intermediary ad brokers and ad servers, allowing for flexible ad placement and revenue generation through contractual relationships with ad providers, including differential pricing based on screen position.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisers contract with Internet advertising agencies to develop and provision advertisements, then advertisement delivery is established, but AVDD manufacturers are excluded from revenue opportunities and control over ad placement
Solution Approach 1:
The patent introduces a gateway server as an intermediary component that enables AVDD manufacturers to participate in advertisement revenue while maintaining compatibility with existing advertising agencies. The gateway server receives advertisement data from external sources and distributes it to AVDDs, allowing manufacturers to control ad placement and earn revenue without directly contracting with advertisers, thus resolving the contradiction between revenue opportunity and system complexity
Solution Approach 2:
The advertisement system is segmented into multiple independent components: external advertising agencies, gateway servers, AVDD manufacturers, and end-user devices. This segmentation allows each entity to operate independently with defined roles, enabling AVDD manufacturers to capture revenue value without requiring direct involvement in ad creation or provisioning, thereby reducing their operational complexity while increasing revenue opportunities
2Productivity
If AVDD manufacturers enter into contractual relationships with ad providers directly, then revenue opportunities increase, but system complexity and contractual management burden increase
Solution Approach 1:
The gateway server is designed as a universal platform that handles multiple functions: receiving ads from various sources, distributing to multiple AVDDs, managing placement rules, and tracking revenue. This multi-functionality consolidates what would otherwise require multiple separate contractual relationships and systems into a single unified platform, increasing revenue capability while managing complexity centrally
3Adaptability or versatility
If multiple ad servers are accessed simultaneously for diverse ad content, then advertisement variety increases, but data management complexity and bandwidth requirements increase
Solution Approach 1:
The gateway server performs preliminary actions by pre-processing and pre-positioning advertisement data before distribution to AVDDs. Advertisements are prepared, formatted, and organized at the gateway server level, then transmitted as ready-to-display packages to AVDDs. This preliminary action reduces the need for repeated data transmissions and complex real-time data management at the AVDD level, maintaining ad variety while optimizing data efficiency
Data Source
AI summary
A client-server architecture allows audio video display device (AVDD) devices to obtain advertisements. A gateway server contacted by the AVDD pursuant to AVDD energization sends a link to the AVDD to a link server, from which the AVDD downloads only links to secondary ad servers. The gateway server also sends one or more links to the AVDD to primary ad servers. The AVDD presents ads from the primary and secondary ad server simultaneously.