Background Video Interaction Components for Accurate Ad Triggering
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Solution Overview
Problem
Current interactive advertisements on terminal devices, such as mobile phones, suffer from inaccurate triggering due to normal movements being mistaken for intended interactions, leading to unwanted ad access and a poor user experience.
Innovation Solution
An interaction method that involves displaying an interaction component on a display interface, which changes appearance based on user-specific actions, such as device rotation, to accurately trigger the display of targeted ad landing pages, reducing false activations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If simple interaction functions are provided in current interactive advertising, then user engagement is improved, but false triggering from normal movements increases
Solution Approach 1:
The patent applies dynamics by implementing a multi-stage interaction process where the interaction component evolves from an initial state through a triggering state to a target state. The system dynamically adjusts the interaction requirements based on the current state, making the interaction progressively more specific and deliberate. This dynamic approach allows simple initial engagement while ensuring reliable final triggering through accumulated interaction depth.
Solution Approach 2:
The patent implements preliminary action by requiring users to perform preliminary interaction actions (such as dragging, rotating, or pressing) before the advertisement triggers. These preliminary actions serve as a precursor to the final trigger, ensuring that the user has demonstrated intentional engagement. The system records and evaluates these preliminary actions to determine whether to proceed with triggering the advertisement, thereby reducing false triggers from accidental movements.
2Ease of operation
If interaction components are made more sensitive to user actions, then user engagement is improved, but accidental triggers from normal movements increase
Solution Approach 1:
The patent applies parameter changes by dynamically adjusting the sensitivity thresholds and interaction requirements based on the current interaction state. As the user progresses through interaction stages, the system modifies parameters such as the required duration of interaction, the precision of movement, or the number of sequential actions needed. This progressive parameter adjustment allows high responsiveness initially while preventing accidental triggers through increasingly stringent requirements.
Solution Approach 2:
The interaction component serves as an intermediary element between the user and the advertisement trigger. Rather than directly triggering the advertisement from simple user movements, the system uses the interaction component to mediate and evaluate the user's actions. The component translates various user inputs into standardized interaction metrics, allowing the system to distinguish between deliberate and accidental actions through analysis of the interaction pattern rather than raw movement data.
Data Source
AI summary
The present invention provides an interaction method and apparatus, an electronic device, a storage medium, and a computer program product. The interaction method includes: playing an image of a background video on the display interface in response to a first control instruction; displaying an initial appearance of an interaction component in a first preset area of the image of the background video; controlling to change the initial appearance of the interaction component to a target appearance in response to a second control instruction triggered by a specified action of a user; and controlling the display interface to display a target image page in response to the interaction component presenting the target appearance.