Backlit Advertising Platform Layout to Conceal Internal Modules

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Solution Overview

Problem

Existing advertising platforms with electronic modules face issues with illumination that reveals internal components, creating shadows and obstructing visibility, and lack external access for maintenance.

Innovation Solution

A backlit advertising platform design using semi-transparent and transparent thermoplastic panels with flexible LED strips and opaque sheets to conceal internal modules while maintaining visibility and accessibility, incorporating 5G small cell antennas.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If traditional lighting systems (fluorescent tubes or LED strips) are arranged inside the advertising platform, then the platform can be illuminated to improve visibility during low ambient light, but the internal electronic modules become visible against the light, creating an undesired visual effect

Engineering Contradiction:
Improvevisibility of advertising platformVSAvoidclarity of advertising content
Core Design Contradiction:
Illumination intensityVSLoss of information

Solution Approach 1:

The lighting system is segmented into multiple independent LED strips positioned at different locations within the platform. Each LED strip is controlled separately to illuminate different regions, allowing the light to be distributed in a way that avoids creating silhouettes of internal modules while maintaining overall platform visibility.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different regions of the advertising platform receive different lighting qualities and intensities. The lighting is localized to specific areas to highlight advertising content without uniformly illuminating the entire interior, thereby preventing internal modules from becoming visible against the light background.

Inventive Principle:
Principle #3Local quality

2Reliability

If the advertising platform is sealed to protect internal components, then the platform structure is improved, but access for maintenance of electronic modules becomes difficult

Engineering Contradiction:
Improveprotection of internal componentsVSAvoidaccessibility for maintenance
Core Design Contradiction:
ReliabilityVSEase of repair

Solution Approach 1:

The maintenance access mechanism is nested within the sealed platform structure. A removable panel or access door is integrated into the casing, allowing maintenance personnel to access internal electronic modules without compromising the overall sealed structure. The access mechanism itself is contained within the platform's external housing.

Inventive Principle:
Principle #7Nested doll (Nesting)

3Illumination intensity

If LED strips are arranged around the perimeter inside the platform, then the platform can be illuminated, but shadows of internal electronic modules are created, obstructing the display

Engineering Contradiction:
Improvebrightness of advertising platformVSAvoidshadows created by internal modules
Core Design Contradiction:
Illumination intensityVSObject-generated harmful factors

Solution Approach 1:

The lighting approach transitions from two-dimensional perimeter illumination to three-dimensional volumetric lighting. Multiple LED strips are positioned at various depths and angles within the platform structure, creating light sources that illuminate from multiple dimensions simultaneously. This multi-dimensional lighting approach ensures that internal modules are illuminated from all sides, eliminating shadow formation on the display surface.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables clear illumination without shadows, preserves radio signal integrity, and facilitates easy maintenance by concealing internal components and providing access.

Implementation Method 1

flexible LED strips, attached to the support structure and arranged making contact with the second thermoplastic panel

Methodology Applied
Scientific EffectLight Emitting Diode: Light Emitting Diode

Implementation Method 2

a first semi-transparent thermoplastic panel, making contact with one of the side faces of the casing, a first transparent thermoplastic sheet, arranged after the first semi-transparent thermoplastic panel, on a face opposite to the side face of the casing, the function of which is that of allowing a projected light to pass through

Methodology Applied
Scientific EffectLight diffusion: Scattering

Data Source

PatentEP4625398A1Backlit advertising platform
Publication Date: 2025.10.01 CELLING 5G NETWORK SL
  • EP4625398A1 patent drawingFigure 1
  • EP4625398A1 patent drawingFigure 2
  • EP4625398A1 patent drawingFigure 3

AI summary

The invention relates to an advertising platform that can be illuminated, so that it is more visible when ambient light is low, but without showing its interior. It comprises a frame (1) with a housing, electronic modules (2) arranged in the housing, a casing (3) that embraces the frame (1), and one or more backlit panels (4), arranged in the housing of the frame (1), making contact with the side faces of the casing (3), and comprising a first semi-transparent thermoplastic panel (5), a first transparent thermoplastic sheet (6), a second thermoplastic panel (7) highly transparent to light, flexible LED strips (8), arranged making contact with the second panel (7), on one or more sides of its outer perimeter, so that its entire surface is illuminated and diffuses the light, and a second opaque rigid plastic sheet (9).