Vehicle Badge Assembly Diffractive Lens Holographic Projection

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Solution Overview

Problem

Current vehicle badge systems lack innovative features to enhance visibility and aesthetics, particularly in providing a unique and dynamic display of the vehicle's manufacturer emblem, and do not effectively utilize light sources and optics to create engaging visual effects.

Innovation Solution

A vehicle badge system incorporating a housing with a light-transmissive feature, a lens with gratings that diffract light, and an image-based assembly for projecting images, along with multiple light sources for various lighting effects, creating a holographic image that appears to float and providing enhanced illumination and aesthetic appeal.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If traditional vehicle badge systems are used, then the structure is simple and manufacturing is easy, but the visibility and aesthetic appeal are insufficient

Engineering Contradiction:
ImprovevisibilityVSAvoidsystem complexity
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The patent combines multiple functional components (light sources, lenses, gratings, image-based assemblies) into an integrated badge assembly. This merging of components enables enhanced illumination and visual effects while managing the complexity through unified design and housing structure.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The badge assembly incorporates multiple light sources that can serve different functions (illumination, holographic projection, aesthetic lighting). The system can operate in different modes (camera mode, projector mode) making it multi-functional and enhancing visibility through various operational states.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Illumination intensity

If light-transmissive features and lenses are added to enhance visual effects, then the aesthetic appeal improves, but the manufacturing complexity increases

Engineering Contradiction:
Improveaesthetic appealVSAvoidmanufacturing complexity
Core Design Contradiction:
Illumination intensityVSEase of manufacture

Solution Approach 1:

The housing includes specific light-transmissive features at defined locations (sides, ends) of the badge assembly. The lens is positioned at a specific opening, and gratings are applied to specific optical surfaces. This localized application of special features allows aesthetic enhancement while managing manufacturing complexity by not requiring complete redesign of entire components.

Inventive Principle:
Principle #3Local quality

3Adaptability or versatility

If multiple light sources and optical components are integrated, then the functionality is enhanced, but the size and bulkiness increase

Engineering Contradiction:
ImprovefunctionalityVSAvoidbadge assembly size
Core Design Contradiction:
Adaptability or versatilityVSVolume of moving object

Solution Approach 1:

The patent integrates multiple components within a compact housing structure. Light sources, lenses, gratings, and image-based assemblies are nested within the badge assembly housing, allowing multiple functional elements to coexist in a space-efficient arrangement that minimizes overall size while maintaining enhanced functionality.

Inventive Principle:
Principle #7Nested doll (Nesting)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The system achieves a unique, dynamic, and aesthetically pleasing display of the vehicle's emblem, offering improved visibility and reduced bulkiness while allowing for both camera and projector modes, enhancing the badge assembly's functionality and reducing manufacturing costs.

Implementation Method 1

The lens defines at least one grating... The at least one grating is configured to diffract the light emitted from the second light source

Methodology Applied
Scientific EffectDiffraction: Diffraction

Implementation Method 2

A first light source is configured to direct light through the light-transmissive feature

Methodology Applied
Scientific EffectLight transmission: Light

Data Source

PatentUS10946815B1Vehicle badge assembly
Publication Date: 2021.03.16 FORD GLOBAL TECH LLC
  • US10946815B1 patent drawing
  • US10946815B1 patent drawing
  • US10946815B1 patent drawing

AI summary

A vehicle badge system includes a housing that defines an opening and an aperture proximate the opening. The housing defines a light-transmissive feature on a side thereof. A lens is coupled to the housing proximate the opening. The lens defines at least one grating. An image-based assembly defines a sensor field to obtain data. The image-based assembly defines a projector field to display a projected image. A first light source is configured to direct light through the light-transmissive feature. A second light source is configured to direct light through the lens. The at least one grating is configured to diffract the light emitted from the second light source.