Bag Display Screen Assembly for Dynamic Advertising
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Solution Overview
Problem
Existing sports bags with integrated sponsorship advertising are limited to displaying one set of logos and are difficult to change dynamically without altering the bag's natural contours, adding weight, or occupying internal space.
Innovation Solution
A bag outer panel element with a support and a display screen module, including an optically clear element, allows for controllable image display that conforms to the bag's profile, using attachment means for easy integration and reducing optical distortions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional advertising methods (embroidery, painting, screen printing) are used on bag panels, then the bag can display sponsorship logos, but the advertising cannot be changed dynamically and the bag is limited to one set of logos
Solution Approach 1:
The patent uses an electronic display screen that can replicate and display multiple different advertising images and logos on the bag surface. Instead of physically changing the bag panels, the system creates visual copies of various sponsorship materials through the display screen, allowing dynamic replacement of advertising content without altering the physical bag structure
Solution Approach 2:
The patent changes the state of the advertising display from static (traditional embroidery/printing) to dynamic (electronic display). By using a controllable electronic display screen with image control means, the system can rapidly change advertising content by modifying the displayed images, transforming the fixed advertising parameter into a variable one that can be adjusted as needed
2Adaptability or versatility
If electronic display screens are integrated into bags, then dynamic image display is enabled, but the natural contours of the bag are altered and significant weight is added
Solution Approach 1:
The patent employs a flexible support structure and thin-film electronic display technology that can be integrated into the bag without significantly altering its natural contours. The display screen and support are designed to be thin and adaptable to the bag's surface, minimizing the addition of bulk and weight while maintaining the bag's original shape and flexibility
Solution Approach 2:
The patent creates visual advertising content through electronic display rather than adding substantial physical advertising materials to the bag. This approach allows dynamic advertising content to be displayed while avoiding the weight penalty of traditional physical advertising methods such as multiple sets of embroidered or printed panels
3Adaptability or versatility
If electronic display screens are integrated into bags, then dynamic image display is enabled, but significant internal bag space is occupied
Solution Approach 1:
The patent uses thin-film display technology and a streamlined support structure that minimizes the volume occupied within the bag. The display screen and its support are designed as thin, flat components that can be integrated into the bag's existing structure without requiring significant internal space, preserving the bag's storage capacity
Solution Approach 2:
The patent positions the electronic display screen on the external surface of the bag rather than integrating it into the internal structure. This external mounting approach allows the display functionality to be added without consuming valuable internal storage space, utilizing the bag's external surface area instead
4Ease of manufacture
If display screen modules are mounted directly to bag panels, then integration is achieved, but optical distortions and internal reflections occur
Solution Approach 1:
The patent introduces an optically clear intermediate layer or adhesive between the display screen module and the bag panel. This intermediary substance has optical properties that match both the display screen and the bag panel, serving as a mediator that reduces refraction and internal reflections while maintaining strong mechanical adhesion, thereby improving optical clarity without compromising integration
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables dynamic and responsive image changes on sports bags without altering the bag's integrity or adding significant weight, while maintaining optical clarity and ease of attachment.
Implementation Method 1
the display screen module is mounted to the optically clear element so as to be visible through (i.e. any image displayed by the electronic display screen is visible through the optically clear element)
Implementation Method 2
The optical coupling is such that the gap between the electronic display screen module and the optically clear element is filled with a non-gaseous filler medium/material (that is, one or more optically clear liquid, solid or gel components, for example an optically clear adhesive with or without other optically clear materials), preferably having a refractive index substantially the same as (e.g. matching or close to) the refractive index of the optically clear element
Data Source
AI summary
According to a first aspect of the present invention, there is provided a bag outer panel element, adapted for the external display of controllably selectable images. The bag outer panel element comprises a support and a display screen module mounted to the support, the display screen module comprising an electronic display screen. The support has an attachment means configured for attachment to a bag outer panel. The display screen module is operatively connected or connectable to control means therefor, said control means being adapted to control the electronic display screen to display a selected image.