Bakery Tray with Integrated Name Holder to Simplify Manufacturing

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Solution Overview

Problem

The existing bakery trays with separate name holders require complex manufacturing processes, increasing costs and compromising the exterior aesthetics due to the need for welding and separate assembly.

Innovation Solution

A tray design where a holder for name cards is integrally formed at the end of a display plate with a perforated plate on top, featuring side plates for accommodating the perforated plate and a groove for card insertion, with flanges that are bent to form a groove, allowing for easy card placement and improved aesthetics.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If the name holder is formed separately and welded to the tray, then the tray can accommodate a name card, but the manufacturing process becomes complicated and costs increase

Engineering Contradiction:
Improvemanufacturing process simplicityVSAvoidmanufacturing process complexity
Core Design Contradiction:
Ease of manufactureVSDevice complexity

Solution Approach 1:

The name holder is integrated into the tray body as a single piece structure, eliminating the need for separate manufacturing and welding operations. The tray and name holder form an unified component that is manufactured together, simplifying the manufacturing process and reducing costs.

Inventive Principle:
Principle #5Merging (Combining)

2Shape

If the name holder is formed separately and welded to the tray, then the tray can accommodate a name card, but the exterior appearance deteriorates

Engineering Contradiction:
Improveexterior appearanceVSAvoidstructural complexity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The name holder is merged with the tray body to create a seamless, unified structure. This integration eliminates visible weld joints and creates a smooth, continuous surface that improves the overall exterior appearance and aesthetic quality of the tray.

Inventive Principle:
Principle #5Merging (Combining)

3Reliability

If the holder includes multiple flanges bent to form a groove, then the name card can be securely inserted, but the manufacturing process becomes more complex

Engineering Contradiction:
Improvename card retentionVSAvoidmanufacturing simplicity
Core Design Contradiction:
ReliabilityVSEase of manufacture

Solution Approach 1:

The holder is divided into multiple functional flanges (horizontal extension flange, downward flange, upward flange) that work together to create the card-retaining groove. Each flange performs a specific function in securing the name card, and their segmented structure allows for integrated manufacturing while maintaining reliable card retention.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS12049343B2Bakery tray
Publication Date: 2024.07.30 KIM E E
  • US12049343B2 patent drawing
  • US12049343B2 patent drawing
  • US12049343B2 patent drawing

AI summary

A tray for displaying products in a bakery is disclosed. The tray for displaying products in a bakery includes: a display plate having a holder formed at an end portion thereof; and a perforated plate placed on an upper side of the display plate, wherein the display plate includes side plates on front, rear, left, and right sides thereof so that the perforated plate is seated on the upper side of the display plate, to form a space for accommodating the perforated plate, and at least one of the side plates on the front and rear sides of the display plate is provided with a holder in which a name card is to be inserted.