Online Banking Landing Page Customization for User Personalization
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Solution Overview
Problem
Existing online banking applications lack the ability for users to customize their landing pages, limiting personalization and user experience.
Innovation Solution
A system and method that allows users to customize their online banking application's landing page by providing configuration options through a back-end server, which processes data and displays a reconfigured home page upon login.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If a standardized landing page is used for all users, then system simplicity and ease of maintenance are improved, but user personalization and satisfaction deteriorate
Solution Approach 1:
The landing page is segmented into multiple configurable components or modules that can be independently selected and arranged by users. Each segment represents a functional unit (e.g., account summary, quick actions, notifications) that can be customized without affecting the overall system structure, allowing personalization while maintaining system simplicity.
Solution Approach 2:
The landing page configuration is made dynamic and adjustable by users according to their preferences. The system allows users to modify page elements, rearrange components, and save custom configurations, transforming the static standardized page into a flexible adaptive interface that evolves with user needs.
2Adaptability or versatility
If extensive customization options are provided, then user personalization is improved, but system complexity and configuration difficulty worsen
Solution Approach 1:
A universal configuration framework is implemented that handles multiple customization scenarios through a unified interface. The system provides a set of pre-defined templates and common configuration options that cover most user needs, allowing personalization without requiring complex system changes or specialized configurations for each case.
Solution Approach 2:
Users are empowered to perform their own customization through an intuitive self-service interface. The system provides drag-and-drop functionality, pre-configured templates, and automatic saving capabilities, allowing users to personalize their landing pages without requiring system administrator intervention or complex configuration procedures.
3Adaptability or versatility
If customization options are added, then user satisfaction is improved, but processing requirements and system resources worsen
Solution Approach 1:
Landing page configurations are pre-configured with default settings and templates that require minimal processing. Common user preferences are anticipated and pre-loaded, allowing the system to display personalized content without extensive real-time processing or data generation when users log in.
Solution Approach 2:
User customizations are stored as configuration templates or profiles that can be quickly copied and applied. Once a user creates or selects a configuration, it is saved and reused on subsequent logins, eliminating the need for repeated processing and reducing server resource requirements while maintaining personalized user experience.
Data Source
AI summary
A system and method for allowing a user to customize a landing page of an online banking application. The system includes a back-end server operating the online application and including a processor for processing data and information, a communications interface communicatively coupled to the processor, and a memory device storing data and executable code. When the code is executed, the processor identifies that the user has logged into the online application, displays a previously configured home page on the user's device in response to the user logging into the application, provides selections in the application that are displayed on the user's device that allow the user to change the configuration of the home page, allows the user to reconfigure the home page using the selections, and displays the reconfigured home page the next time that the user logs into the application.