Banner Ad System with Touch Interaction for Image Forming Apparatus
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Banner advertisements displayed on digital image forming apparatuses lack user engagement due to low click ratios and inability for users to easily order or inquire about products/services, with advertisers facing challenges in collecting maintenance service fees.
Innovation Solution
A novel banner advertisement system comprising an advertisement terminal, banner advertisement server, and image forming apparatus, which allows for easy handling of ordering and inquiring through a touch-sensing panel display, enabling users to send orders or inquiries directly from the apparatus, and a server mechanism for collecting fees and accumulating points.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If banner advertisements are displayed on digital image forming apparatus, then advertisement visibility is improved, but user engagement and click ratio deteriorate due to inability to easily order or inquire about products
Solution Approach 1:
The digital image forming apparatus is enhanced with multiple functions including advertisement display, ordering capability, and inquiry functionality. The apparatus serves both as an image forming device and an advertisement interaction terminal, allowing users to view ads and directly place orders or send inquiries through the same device interface.
Solution Approach 2:
A communication interface acts as an intermediary between the user and the advertisement provider. When users interact with advertisements on the apparatus, the communication interface transmits order or inquiry information to the provider's terminal, enabling seamless interaction without requiring users to manually visit external websites or contact providers directly.
2Quantity of substance
If banner advertisements are displayed on digital image forming apparatus, then advertisement reach is improved, but ease of fee collection for advertisers deteriorates
Solution Approach 1:
The system implements automatic feedback mechanisms where the communication interface not only transmits user orders and inquiries to advertisement providers but also receives and transmits billing information. This automated feedback loop eliminates manual fee collection processes and provides real-time transaction data to both users and providers.
3Adaptability or versatility
If users must be physically present at the image forming apparatus to view banner advertisements, then advertisement display capability is improved, but convenience for users deteriorates
Solution Approach 1:
The system enables advertisement viewing through multiple channels: the digital image forming apparatus display, user terminals, and other connected devices. This multi-platform capability allows users to access advertisements and interact with them remotely, eliminating the requirement for physical presence at the apparatus.
Data Source
AI summary
A banner advertisement system includes an advertisement terminal, a banner advertisement server, and an image forming apparatus. The advertisement terminal generates a banner advertisement. The banner advertisement server distributes the banner advertisement generated by the advertiser terminal. The image forming apparatus includes a displaying mechanism for displaying the banner advertisement distributed by the banner advertisement server and a response sending mechanism for sending to the advertiser terminal at least one of an order and an inquiry for at least one of a product and services offered by the banner advertisement displayed on the displaying mechanism.