Base Station Identifier for Mobile Message Targeting
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Solution Overview
Problem
Existing methods for delivering mobile phone advertisements are inaccurate due to the dynamic nature of mobile phone users' geographical locations, leading to ineffective targeting.
Innovation Solution
A method and system that determine a base station identifier corresponding to a destination region and acquire a unique user identifier to send targeted messages to mobile terminals, ensuring precision in geographical location-based advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisement release is based on fixed registration addresses, then the system can maintain stable user grouping, but the accuracy of geographical location-based advertising deteriorates due to user mobility
Solution Approach 1:
The patent transitions from static registration address-based user grouping to dynamic real-time location-based grouping by continuously obtaining users' current geographical locations through base station identifiers, making the advertising release system adaptive to user mobility
Solution Approach 2:
The system implements feedback mechanisms by continuously monitoring users' current locations through base station identification and using this real-time information to adjust and update user grouping for advertisement release, ensuring accuracy despite user movement
2Measurement precision
If the system continuously tracks real-time location to improve advertising accuracy, then measurement precision improves, but system complexity and resource consumption increase
Solution Approach 1:
The patent introduces base station identifiers as intermediaries to obtain user location information indirectly. Instead of directly tracking user device coordinates, the system uses the serving base station's identifier to determine user location, simplifying the tracking mechanism while maintaining accuracy
Solution Approach 2:
The system leverages the existing mobile communication infrastructure where base stations automatically provide service to connected users. The location information is obtained as a byproduct of normal communication service, reducing the need for separate dedicated tracking systems
Data Source
AI summary
The present invention discloses a method for sending messages, including: acquiring a destination region to which an outgoing message is to be sent; determining a first base station identifier corresponding to the destination region, and acquiring a first unique user identifier corresponding to the first base station identifier; and sending the outgoing message to a mobile terminal of a first user, where the first user is a user identified by the first unique user identifier. The present invention also discloses an apparatus for sending messages, including: a destination region acquiring module; a user identifier determining module; and an outgoing message sending module. According to the embodiments of the present invention, a first base station identifier corresponding to the destination region is determined, a first unique user identifier corresponding to the first base station identifier is acquired, and the outgoing message is sent to the a corresponding first user, such that a server is capable of acquiring information of actual geographical location of a mobile terminal user. This improves precision in sending messages to mobile terminal users according to regions, and enhances effects of information release.