Beacon-Based Advertising Targeting via Server-Mediated Signal Processing
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Solution Overview
Problem
Existing advertising methods struggle to effectively target and engage consumers in public places due to limitations in tracking consumer behavior and movement, leading to reduced campaign efficiency and ineffective distribution of information.
Innovation Solution
The implementation of beacons in advertising media that generate periodic signals to register consumer mobile devices, calculate their speed and location, and analyze data to personalize and automate the delivery of advertising content based on user interests and preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If beacon technology is used to track consumer movement and behavior, then advertising targeting precision is improved, but system complexity increases
Solution Approach 1:
The patent introduces a server as an intermediary component that centralizes the processing of beacon signals, consumer behavior data, and advertising content selection. This mediator handles the complex calculations for determining consumer location, movement speed, and停留 duration, thereby improving targeting precision while isolating the complexity from the advertising media and consumer devices themselves.
Solution Approach 2:
The system is divided into distinct functional modules: beacon devices for signal transmission, consumer mobile devices for data collection, advertising media for content delivery, and a server for centralized processing and decision-making. This segmentation allows each component to perform its specific function efficiently while the server manages the overall system complexity.
2Productivity
If consumer behavior data is collected and analyzed in real-time, then advertising effectiveness is improved, but data processing time increases
Solution Approach 1:
The server pre-processes and stores consumer profile data, advertising content, and selection criteria before actual advertising campaigns. This preliminary preparation allows for rapid real-time decision-making when beacon signals are received, as the server can quickly match incoming consumer data against pre-prepared profiles and select appropriate advertising content without extensive processing delays.
Solution Approach 2:
The system implements feedback loops where consumer responses to advertising are tracked and used to refine future advertising selections. This continuous feedback mechanism improves advertising effectiveness over time by learning from past interactions, while the server's efficient data structures and algorithms minimize the time required to process and act on feedback information.
3Measurement precision
If multiple beacons are deployed to improve location accuracy, then measurement precision is improved, but device quantity and system complexity increase
Solution Approach 1:
Multiple beacon signals are merged and processed together by the server to determine consumer location and movement parameters. Rather than requiring each beacon to independently provide complete information, the system combines data from multiple beacons to achieve accurate location tracking, thereby improving measurement precision without requiring an excessive number of beacons.
Solution Approach 2:
Each beacon in the network is designed to perform multiple functions: transmitting identification signals, providing location information, and enabling movement speed calculation. This multi-functionality allows the system to achieve high location accuracy with a moderate number of beacons, as each beacon contributes to multiple measurement objectives simultaneously.
Data Source
AI summary
The invention pertains to the means of providing advertising and information services and can be used in various environments, where a potential consumer is present and where there is an identifiable mobile device on condition that the advertising media are placed mainly on stands, posts, in and/or on buildings or other structures. In this method, a beacon (beacons) is placed in at least one advertisement medium, which generates a signal at a given periodicity, registers beacon signals with consumer mobile devices, and generates signals initiating the transfer of advertising packages to display advertisements in the advertising medium.