Wireless Beacons for Dynamic POP Display Location Tracking
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current beacon technology in retail environments is limited in dynamically interacting with customers and requires pre-determined locations for POP displays, leading to inefficiencies in manufacturing and distribution, as well as inadequate customization of content delivery based on customer interest.
Innovation Solution
Implementing context-aware wireless beacon technology associated with POP displays that can vary content delivery based on customer proximity and interest, allowing for 'throttling' of content to reduce overload and enhance customer engagement, while enabling flexible manufacturing and distribution without pre-determined locations, using sensors to assess proximity and environment for improved logistical schemes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If beacon technology is implemented to enable dynamic interaction with customers, then customer engagement is improved, but device complexity and manufacturing challenges increase
Solution Approach 1:
The system uses mobile devices carried by customers to automatically detect and interact with POP displays. The mobile device's location services and sensors perform the detection function, eliminating the need for complex infrastructure at each display location. This self-service approach improves adaptability while reducing manufacturing complexity.
Solution Approach 2:
The system uses a universal mobile device platform (smartphones with standard location services and sensors) to interact with diverse POP displays. This multi-functionality allows the same mobile device to work with different display types and locations, improving adaptability without increasing manufacturing complexity for each specific display.
2Ease of manufacture
If pre-determined locations are assigned to POP displays, then manufacturing and distribution planning is simplified, but flexibility and adaptability in deployment are reduced
Solution Approach 1:
The system dynamically determines the location of POP displays by detecting the position of mobile devices that interact with them. Instead of having fixed pre-determined locations, the display locations are dynamically identified through mobile device detection, providing deployment flexibility while maintaining manufacturing simplicity.
Solution Approach 2:
The mobile device acts as an intermediary that bridges the POP display and the location determination system. The mobile device detects the display's location and transmits this information to the server, eliminating the need for pre-determined location assignments while keeping manufacturing planning simple.
3Productivity
If content is continuously broadcast to all customers, then information delivery is maximized, but customer overload and privacy concerns increase
Solution Approach 1:
The system delivers content with local quality by customizing information based on each customer's demonstrated interest and location. Instead of uniform broadcasting, content is tailored to individual customers' needs and preferences, improving information delivery efficiency while reducing customer overload through personalized, relevant content only.
Solution Approach 2:
The system uses partial action by selectively delivering content only to customers who have demonstrated interest in specific products or categories. Instead of broadcasting to all customers, content is delivered only when there is a demonstrated need or interest, improving efficiency while avoiding customer overload.
4Reliability
If beacons are activated continuously, then customer detection and engagement are maximized, but power consumption increases
Solution Approach 1:
The system uses periodic action by having beacons transmit location information at intervals rather than continuously. The mobile device detects these periodic transmissions and determines display locations, maintaining reliable customer detection capability while significantly reducing power consumption compared to continuous transmission.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This solution enhances customer engagement by delivering relevant content dynamically, conserves power by activating beacons only when necessary, and simplifies the manufacturing and distribution of POP displays by eliminating the need for pre-determined locations, improving logistical efficiency and reducing costs.
Implementation Method 1
Beacons may be low-cost devices that communicate with mobile device (e.g., smartphone) apps through a Bluetooth® signal
Data Source
AI summary
Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. A wireless signal from a POP display may be received by a mobile device. The mobile device may provide the unique identifier in the wireless signal and a retail location of the mobile device to a remote server. The retail location of the mobile device may he provided by a mobile application (e.g., a retailer app) on the mobile device. The remote server may determine the retail location of the POP display by associating the retail location of the mobile device with the wireless beacon.