Communication Beacon Promotions for Mobile Devices
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current systems fail to effectively entice consumers to visit or enter merchant shops and improve consumer-merchant interactions, lacking personalized promotional offers based on proximity to communication beacons.
Innovation Solution
A system utilizing communication beacons and servers to detect consumer devices' proximity, providing personalized promotions, menu data, and merchant information, both inside and outside the shop, through direct wireless connections, and enabling seamless transactions and reviews.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional advertising methods are used to reach consumers, then broad coverage is achieved, but personalization and targeting precision are lost
Solution Approach 1:
The patent introduces communication beacons as intermediary devices placed at merchant locations that act as mediators between the central server and consumer devices. These beacons receive promotion data from the server and transmit targeted promotions to consumers' mobile devices when they are in proximity, enabling precise location-based targeting without requiring direct complex server-consumer device communication for every interaction.
Solution Approach 2:
The system segments the advertising delivery function into two parts: the central server handles promotion creation and beacon management, while communication beacons handle local transmission to consumers. This segmentation allows the system to achieve high targeting precision through location-based beacon proximity detection while distributing system complexity across multiple components rather than concentrating it in one complex system.
2Productivity
If communication beacons are deployed at merchant locations, then targeted promotion delivery is enabled, but infrastructure complexity and deployment cost increase
Solution Approach 1:
The communication beacons are designed as multi-functional devices that not only transmit promotion data to consumers but also collect consumer presence data and provide location information. This universal functionality reduces the need for separate specialized devices for each function, thereby improving promotion delivery effectiveness while limiting the increase in infrastructure complexity.
Solution Approach 2:
The beacons autonomously receive promotion data from the central server based on consumer presence information and automatically transmit appropriate promotions to consumers' devices without requiring manual intervention. This self-service capability reduces operational complexity and deployment burden, allowing effective targeted promotion delivery while keeping infrastructure management simple.
3Adaptability or versatility
If consumer presence data is collected via beacons, then personalized promotions are provided, but consumer privacy concerns increase
Solution Approach 1:
The system extracts and processes only the minimum necessary consumer data (presence information and device identifiers) required for delivering personalized promotions. By taking out only the essential data elements needed for personalization rather than collecting comprehensive consumer information, the system achieves adaptability for personalized marketing while minimizing privacy concerns associated with excessive data collection.
4Speed
If direct wireless connections are established between beacons and consumer devices, then real-time promotion delivery is achieved, but energy consumption increases
Solution Approach 1:
The communication beacons establish direct wireless connections with consumer devices periodically or on-demand rather than maintaining continuous connections. This periodic action enables real-time promotion delivery when consumers are in proximity to merchants while significantly reducing energy consumption compared to continuous wireless communication, as connections are activated only when promotion delivery is needed.
Data Source
AI summary
Systems and related methods of providing promotions to consumers based on proximity to communication beacons are discussed herein. Some embodiments may provide for a system including a communication beacon and a central system. The communication beacon may be associated with a merchant and located at a merchant shop. Based on receiving consumer presence data from the communication beacon indicating that a consumer device and the communication beacon has formed a direct wireless connection, the server may be configured to provide merchant information, promotions, or other messages to the consumer device. In some embodiments, messages may be generated by the merchant and targeted to consumers based on consumer device location, consumer demographics, among other things. Furthermore, the server may provide consumer information to a merchant device to facilitate consumer service, point-of-sale, and seamless transactions and promotion redemptions.