Behavioral Tendency Analysis Apparatus Using Chronological Factor Segmentation
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Solution Overview
Problem
Existing analysis techniques cannot ascertain the behavioral tendency of a subject beyond determining the environment in which a product was purchased, limiting the ability to infer sales promotion effects.
Innovation Solution
An analysis apparatus and method that determine, from behavior history information, multiple factors influencing changes in behavioral tendency by analyzing behaviors before and after these factors, and present these factors in chronological order.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conventional analysis techniques are used to determine the environment in which a product was purchased, then the product placement environment can be identified, but the behavioral tendency of the subject cannot be ascertained
Solution Approach 1:
The patent segments the analysis into multiple dimensions: product identification, purchase environment determination, and behavioral tendency analysis. By dividing the behavior history information into discrete events and factors, the system can analyze each aspect separately and comprehensively, enabling precise ascertainment of behavioral tendencies while retaining complete information.
Solution Approach 2:
The patent transitions from two-dimensional analysis (product and environment only) to multi-dimensional analysis by adding behavioral tendency as a new dimension. This is achieved by extracting multiple factors from behavior history information and analyzing their relationships, thereby capturing the subject's behavioral tendencies without losing any information.
2Productivity
If only product purchase environment is analyzed, then the placement context can be determined, but sales promotion effect inference is limited
Solution Approach 1:
The patent creates a universal analysis framework that serves multiple functions: identifying product placement environment, analyzing behavioral tendencies, and inferring sales promotion effects. By processing behavior history information through multiple analysis lenses simultaneously, the system achieves high productivity in sales promotion analysis while preserving complete behavioral context information.
Solution Approach 2:
The patent establishes feedback loops where behavior history information is continuously analyzed to update understanding of behavioral tendencies and their changes. By examining factors before and after product purchases, the system generates insights that feed back into sales promotion strategy formulation, enhancing analytical productivity while maintaining comprehensive information utilization.
Data Source
AI summary
To make it possible to suitably ascertain the behavioral tendency of a subject, an analysis apparatus (1) includes a determination section (11) that determines, from behavior history information of a subject, a plurality of factors of change in behavioral tendency of the subject based on behaviors before and after the factors; and a presentation section (12) that presents in chronological order the factors determined by the determination section (11).