Bent Pad Area Reducing Bezel Width in Flexible Display

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Solution Overview

Problem

Conventional display devices have a significant bezel area that limits the size of the display area and restricts design flexibility, particularly in electronic devices like mobile devices, where the bezel area width is not minimized effectively, affecting both the ergonomic grip and aesthetic design.

Innovation Solution

A flexible display panel with a cover window design where the pad area is bent under the display area, reducing the width of the bezel areas, especially the left and right bezel areas, and allowing for a more compact design by eliminating the need for the pad area to be covered by the lower bezel, thus enabling a wider display area and improved aesthetics.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If the pad area is disposed at the bottom bezel area to cover mounting components, then the components can be securely mounted, but the width of the bottom bezel area increases

Engineering Contradiction:
Improvecomponent mounting securityVSAvoidbottom bezel width
Core Design Contradiction:
ReliabilityVSLength of stationary object

Solution Approach 1:

The pad area is bent from a planar configuration into a three-dimensional structure that extends downward beneath the display area. This dimensional change allows the pad area to cover mounting components at the bottom bezel without increasing the visible bezel width, as the pad area wraps around to the rear side of the display device.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The bent pad area is positioned within the space created by the display area extending over the bottom bezel area. The display area effectively nests over the bent pad area, allowing the pad area to cover mounting components while remaining concealed within the overall device structure.

Inventive Principle:
Principle #7Nested doll (Nesting)

2Area of stationary object

If the bezel area width is reduced to increase display area, then the display area size increases, but the components may interfere with the bent pad area

Engineering Contradiction:
Improvedisplay area sizeVSAvoidcomponent interference with bent pad area
Core Design Contradiction:
Area of stationary objectVSObject-affected harmful factors

Solution Approach 1:

Mounting components are extracted from the display area region and repositioned to the bottom bezel area. This separation allows the display area to extend to the edges without interference, while the bent pad area provides a dedicated mounting zone at the bottom bezel where components can be securely installed.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The bent pad area serves as an intermediary structure between the display area and the mounting components. It provides a transition zone that allows components to be mounted at the bottom bezel while preventing direct interference with the display area, as the bent pad area absorbs the spatial conflict.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Length of stationary object

If the pad area is bent under the display area, then the left and right bezel widths are reduced, but the pad area structure becomes more complex

Engineering Contradiction:
Improvebezel widthVSAvoidpad area structure
Core Design Contradiction:
Length of stationary objectVSDevice complexity

Solution Approach 1:

The pad area is constructed as a flexible structure that can be bent into the required three-dimensional configuration. This flexibility allows the pad area to wrap around from the bottom edge of the display area and extend beneath it, creating the necessary structure to cover mounting components while maintaining a compact overall form.

Inventive Principle:
Principle #30Flexible shells and thin films

Data Source

PatentUS11372272B2Display device with cover window
Publication Date: 2022.06.28 SAMSUNG DISPLAY CO LTD
  • US11372272B2 patent drawing
  • US11372272B2 patent drawing
  • US11372272B2 patent drawing

AI summary

A display device includes a flexible display panel and a cover window. The flexible display panel includes a display area to display an image and a pad area extending from the display area. The pad area is bent from the display area. The cover window is disposed on the flexible display panel.