Beverage Bottle Embossment and Shrink-Wrap Alignment

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Solution Overview

Problem

The manufacturing of beverage bottles with shrink-wraps is costly and aesthetically compromised due to the need for complex mold changes and precise orientation to align embossments with illustrations, leading to inefficiencies and increased production costs.

Innovation Solution

Designing a beverage bottle with an axisymmetric container and shrink-wrap that simulates 3D relief using embossments and corresponding 2D illustrations, allowing for a full sleeve coverage that enhances the visual 3D effect without requiring angular orientation during manufacturing, using a single set of molds for various characters.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If the shrink-wrap covers the embossment to improve visual effect, then the aesthetic quality improves, but the manufacturing complexity increases due to required orientation

Engineering Contradiction:
Improvevisual effectVSAvoidmanufacturing complexity
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The patent applies asymmetry by making the embossment dissymmetric (non-radially symmetric) while the container remains radially symmetric. This dissymmetric embossment creates a specific orientation requirement when covered by the shrink-wrap, allowing the illustration to align properly with the embossed feature (e.g., head alignment with body), thereby improving aesthetic quality while introducing manufacturing complexity

Inventive Principle:
Principle #4Asymmetry

Solution Approach 2:

The patent applies preliminary action by orienting the container before the shrinking step. The container is positioned in a specific orientation relative to the shrink-wrap film during application, ensuring that when the film shrinks, the illustration aligns correctly with the embossed features. This pre-orientation step is necessary to achieve the desired visual effect

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If new molds are created for each character face to improve visual appeal, then the product versatility improves, but the manufacturing cost increases

Engineering Contradiction:
Improvecharacter varietyVSAvoidmanufacturing cost
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The patent applies segmentation by separating the character features into two independent components: the embossment (providing 3D relief) and the shrink-wrap illustration (providing visual detail). The embossment uses a generic radially symmetric mold that can be reused, while the character-specific features are printed on the shrink-wrap film. This allows different characters to be produced by changing only the shrink-wrap design, not the mold, thereby reducing manufacturing costs while maintaining product versatility

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies copying by using the shrink-wrap film as a visual copy or representation of the character features. Instead of creating physical molds for each character face, the character details are reproduced through printed illustrations on the shrink-wrap that align with the generic embossment. This copying approach allows unlimited character variety without additional mold investment

Inventive Principle:
Principle #26Copying

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

This approach reduces manufacturing costs, increases production efficiency, and improves the visual appeal of the bottles by creating a consistent 3D effect without the need for mold changes or precise orientation, enabling flexible production and reduced material waste.

Implementation Method 1

a shrink-wrap 14 being depicted with an illustration A, said shrink-wrap 14 being shrunk onto the sidewall 16 of the container 12

Methodology Applied
Scientific EffectThermal contraction: Thermal Contraction

Data Source

PatentEP2994395B1A beverage bottle and a method of manufacturing a beverage bottle
Publication Date: 2024.01.10 COMPAGNIE GERVAIS DANONE SA
  • EP2994395B1 patent drawingFigure 1
  • EP2994395B1 patent drawingFigure 2
  • EP2994395B1 patent drawingFigure 3

AI summary

A beverage bottle a method of manufacturing a beverage bottle and a method of designing an illustration on a beverage bottle, the beverage bottle comprising a container (12) and a shrink-wrap (14), said container (12) having an annular sidewall (16), a bottom (18) and an opening (20) opposed to said bottom (18), said sidewall (16) extending along a longitudinal central axis (X-X) between said bottom (18) and said opening (20), said sidewall (16) being provided with a first outside constriction (22) and a second outside constriction (24) and with a first embossment (26) located between the first and second outside constrictions (22, 24), the sidewall (16) being covered with the shrink-wrap (14), said shrink- wrap (14) being depicted with an illustration having a first simulate relief (R1), said first simulate relief (R1) and said first embossment (26) being in correspondence.