Bias Score Visualization in Segmentation Interfaces

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Solution Overview

Problem

Existing segmentation systems suffer from computing limitations and selection biases, generating segments that reflect historical biases and requiring multiple user interfaces, leading to inefficiencies and inaccuracies in analyzing and distributing digital content.

Innovation Solution

The segmentation-bias system generates and visualizes bias scores within a unified user interface, allowing for the detection and reduction of biases before segment generation, integrating bias detection with segment creation and modification options to ensure more impartial target segments.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If existing segmentation systems provide options for increasingly complex combinations of characteristics or events, then the ability to create more detailed target segments improves, but selection biases are compounded and exacerbated

Engineering Contradiction:
Improvesegmentation optionsVSAvoidselection bias
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The system automatically generates and displays bias scores as feedback when analysts create segments using complex combinations of characteristics. This feedback mechanism allows analysts to see the bias implications of their segmentation choices and adjust them accordingly, resolving the contradiction by enabling versatile segmentation while maintaining reliability through continuous bias monitoring and adjustment.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system performs preliminary bias analysis and generates bias scores before the analyst finalizes segment creation. By detecting and visualizing potential biases in advance, the system allows analysts to modify segment definitions to reduce bias before execution, thus enabling complex segmentation options while preventing bias compulation.

Inventive Principle:
Principle #10Preliminary action

2Device complexity

If existing segmentation systems use isolated user interfaces siloed off from other software applications, then system simplicity is maintained, but significant time and user interactions are required to evaluate characteristics within a target segment

Engineering Contradiction:
Improveuser interface integrationVSAvoidevaluation time
Core Design Contradiction:
Device complexityVSLoss of time

Solution Approach 1:

The patent merges the bias detection and visualization functionality directly into the segment generation user interface, eliminating the need for separate isolated interfaces. This integration allows analysts to evaluate segment characteristics and bias scores within a single unified interface, reducing both the complexity of multiple interfaces and the time required for segment evaluation.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The unified user interface serves multiple functions simultaneously: segment creation, bias detection, bias visualization, and segment modification. This multi-functionality resolves the contradiction by providing integrated access to all necessary tools, eliminating time losses from switching between applications while managing interface complexity through unified design.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Device complexity

If existing segmentation systems generate segments in formats incompatible with distribution-analysis applications, then system simplicity is maintained, but time and user interactions increase to detect and analyze distributions

Engineering Contradiction:
Improveformat compatibilityVSAvoidanalysis time
Core Design Contradiction:
Device complexityVSLoss of time

Solution Approach 1:

The system changes the output format parameter of segment generation to be compatible with distribution-analysis applications. By standardizing the segment format to work seamlessly with analysis tools, the system eliminates the need for additional conversion steps and manual analysis time, resolving the contradiction between maintaining simplicity and reducing analysis time through format standardization.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11556567B2Generating and visualizing bias scores representing bias in digital segments within segment-generation-user interfaces
Publication Date: 2023.01.17 ADOBE INC
  • US11556567B2 patent drawing
  • US11556567B2 patent drawing
  • US11556567B2 patent drawing

AI summary

This disclosure relates to methods, non-transitory computer readable media, and systems that generate and visualize bias scores within segment-generation-user interfaces prior to executing proposed actions with regard to target segments. For example, the disclosed systems can generate a bias score indicating a measure of bias for a characteristic within a segment of users selected for a proposed action and visualize the bias score and corresponding characteristic in a segment-generation-user interface. In some implementations, the disclosed systems can further integrate detecting and visualizing bias as a bias score with selectable options for a segmentation-bias system to generate and modify segments of users to reduce detected bias.