Pivoting Bicycle Display Arm for Space-Saving Retail Access

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Solution Overview

Problem

Displaying medium to large items such as bicycles in retail outlets poses challenges including reduced floor space, accessibility issues, stock limitations, safety hazards for customers and employees, and an unsatisfactory sales experience due to instability and difficulty in displaying these items effectively.

Innovation Solution

A display apparatus comprising a frame and a pivotally mounted display arm that can be raised and lowered, biased towards a raised position using a shaft and piston arrangement, allowing for safe and efficient display of items like bicycles, with stabilization features such as wheel stands and magnetic or mechanical retention mechanisms.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If medium to large items are displayed on the floor, then accessibility and customer interaction are improved, but floor space is reduced and safety hazards increase

Engineering Contradiction:
Improvecustomer accessibilityVSAvoidfloor space
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

The display system transitions items from floor-level (2D horizontal display) to wall-mounted vertical display, utilizing the vertical dimension to free up floor space while maintaining accessibility through the lowerable arm mechanism

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If medium to large items are displayed on the floor, then customer accessibility is improved, but safety hazards for customers and employees increase

Engineering Contradiction:
Improvecustomer accessibilityVSAvoidsafety hazards
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

By moving displays to the vertical wall plane, the system eliminates tripping hazards associated with floor-level items while maintaining accessibility through the mechanically lowerable arm that brings items within customer reach

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The spring-loaded arm mechanism enables customers to independently lower and raise items without employee assistance, eliminating safety risks associated with employees lifting heavy items while maintaining easy customer access

Inventive Principle:
Principle #25Self-service

3Area of stationary object

If items are mounted on walls via brackets or hooks, then floor space is maximized, but safety issues arise when employees must lift items for customer viewing

Engineering Contradiction:
Improvefloor spaceVSAvoidemployee safety
Core Design Contradiction:
Area of stationary objectVSEase of operation

Solution Approach 1:

The spring-loaded arm mechanism is designed so customers can independently lower items for viewing and raise them back without employee assistance, eliminating the safety hazard of employees lifting heavy items while maintaining wall-mounted space efficiency

Inventive Principle:
Principle #25Self-service

4Ease of operation

If bicycles are displayed upright on stands or shelves, then visibility is improved, but stability and safety are compromised

Engineering Contradiction:
Improveitem visibilityVSAvoiddisplay stability
Core Design Contradiction:
Ease of operationVSStability of the object's composition

Solution Approach 1:

Bicycles are displayed horizontally on the wall-mounted arm rather than upright on unstable stands, providing a stable supported position that prevents tipping while maintaining visibility at customer eye level when lowered

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The apparatus enhances customer and employee safety, maximizes floor space, and improves the sales experience by allowing easy access and visualization of items, increasing the likelihood of sales by enabling items to be displayed in a stable and attractive manner.

Implementation Method 1

the display arm is biased towards the raised position

Methodology Applied
Scientific EffectMechanical force: Mechanical Force

Data Source

PatentUS9004296B2Display apparatus
Publication Date: 2015.04.14 HUNTINGTON JUSTIN
  • US9004296B2 patent drawing
  • US9004296B2 patent drawing
  • US9004296B2 patent drawing

AI summary

The present invention relates generally to a display apparatus. More specifically, the invention relates to an apparatus that displays large items, such as bicycles, safely and in a manner that enhances sales experience. The present invention also relates to associated kits and packages.