Bid-Based Ad Delivery for Internet Media Players
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Solution Overview
Problem
Current Internet advertising methods on media players lack targeted marketing and financial accountability, and do not provide reasonable incentives for manufacturers to support such systems, as they are not optimized for digital media devices like DVD players and video game consoles.
Innovation Solution
A bid-based system for delivering advertising promotions on Internet-connected media players, where manufacturers are compensated for displaying media promotions, and advertisers bid for ad slots based on budgets and user demographics, ensuring targeted advertising and financial accountability.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If bid-based advertising system is implemented on media players, then financial accountability and targeted marketing are improved, but device complexity and system integration requirements worsen
Solution Approach 1:
The patent introduces a media server as an intermediary component that manages the complexity of bid-based advertising delivery. The server receives bid information from advertisers, determines which media promotions to deliver based on bids and user profiles, and distributes them to media players. This intermediary architecture allows the complex bidding and selection logic to be centralized on the server rather than embedded in each media player, thus maintaining financial accountability and targeted marketing while reducing device complexity at the player level.
2Productivity
If targeted advertising with user profiles is implemented, then advertising effectiveness is improved, but user privacy concerns and data management complexity worsen
Solution Approach 1:
The patent segments user information into distinct profile components stored and managed on the media server rather than on individual media players. User profiles are divided into manageable data structures that can be selectively accessed based on advertising bids. This segmentation allows targeted advertising to be effective while centralizing data management responsibilities on the server, reducing the burden on individual devices and enabling better control over privacy and data access.
3Quantity of substance
If media players are equipped with Internet connectivity and bidding capabilities, then advertising revenue potential is improved, but manufacturing cost and device complexity worsen
Solution Approach 1:
The patent implements a partial approach where not all media players need full bidding capabilities. Instead, players can have simplified functionality that allows them to receive and display media promotions delivered by the server. The server handles the complex bidding logic and media selection, while players perform only the essential function of receiving and displaying content. This partial implementation reduces manufacturing costs and device complexity while still enabling the system to generate advertising revenue through the bid-based model.
Data Source
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AI summary
Media players are programmed to automatically connect to a media object distribution server upon activating events so that media promotions may be transmitted from the media object distribution server to the media players for display to their users. Determination of which media promotions are to be transmitted is based upon ranked lists for ad slots generated by on-line bidding for the ad slots, and pre-established budgets for advertisers having provided the media promotions. Following transmission of the media promotion to a media player, accounts for the manufacturer of the media player and the advertiser whose media promotion has been transmitted are updated by the media object distribution server so that the manufacturer may be compensated for the transmission and the advertiser may be charged for it.