Bid Value Modification for Content Measurement Accuracy
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Solution Overview
Problem
Existing content measurement systems face challenges in accurately determining the effectiveness of content campaigns due to differences in bid values between content items presented to test and control groups, leading to incompatible measurement comparisons.
Innovation Solution
A method where bid values for replacement content items are modified to match those of the original content item, ensuring a similar selection probability, and activity analysis is performed to generate measurement reports for both groups, allowing for accurate assessment of campaign effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If bid values for replacement content items are modified to match original content item bid values, then measurement accuracy is improved, but system complexity increases
Solution Approach 1:
The patent modifies bid values as parameters to ensure compatibility between test and control groups. Specifically, bid values for replacement content items are adjusted to match the bid values of original content items, enabling accurate measurement comparison while maintaining the auction-based content selection mechanism.
Solution Approach 2:
The patent introduces bid value modification as an intermediary mechanism between the content selection system and measurement system. This intermediary process adjusts replacement content bid values to be compatible with original content bid values, allowing measurements to be accurately compared across test and control groups without requiring fundamental system changes.
2Reliability
If activity analysis is performed on both test and control groups, then conversion information reliability is improved, but processing time increases
Solution Approach 1:
The patent performs activity analysis on both test and control groups simultaneously and in advance, collecting conversion information before final measurement calculations are needed. This preliminary action ensures that reliable conversion data is available for both groups, enabling accurate measurement comparison without delaying the overall process.
Solution Approach 2:
The patent maintains continuous activity analysis across both test and control groups, ensuring that conversion information is continuously collected and updated. This continuous processing ensures reliability of measurement data while optimizing processing efficiency through parallel operations on both groups.
Data Source
AI summary
One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.