Real-Time Bidding Data Augmentation via Secure Intermediary Platform
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Solution Overview
Problem
Existing systems fail to securely share and trade proprietary data in online advertising, limiting the ability to enhance real-time bidding with accurate and valuable user data.
Innovation Solution
A system and method that augment real-time bidding data with proprietary data by accessing internal databases, determining relevant data, formatting it into standardized requests, and securely transmitting it to real-time impression bidders within a real-time bidding exchange.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If proprietary data is shared using conventional methods, then data accessibility for bidding is improved, but data security and integrity are compromised
Solution Approach 1:
The patent introduces a data exchange platform that acts as an intermediary between data owners and bidders. This platform enables secure data sharing through controlled access mechanisms, authentication protocols, and standardized data exchange formats. The intermediary structure allows proprietary data to be made accessible for bidding purposes while maintaining security through centralized control and monitoring of data access and transmission.
2Measurement precision
If proprietary data containing identifiable user information is shared, then bidding accuracy is improved, but privacy concerns increase
Solution Approach 1:
The patent extracts and removes personally identifiable information (PII) from proprietary data before making it available for bidding. The system processes raw data to retain only the essential characteristics needed for accurate bidding decisions (such as demographic aggregates, behavioral patterns, or contextual information) while stripping out sensitive personal identifiers. This extraction process enables bidding accuracy to be maintained through rich data insights while privacy concerns are mitigated by eliminating direct personal identification.
3Reliability
If proprietary data is kept secure and inaccessible, then data owner control is maintained, but bidding efficiency is reduced
Solution Approach 1:
The patent implements dynamic access control mechanisms that allow data owners to flexibly manage data sharing on a per-bid or per-bidder basis. The system enables real-time adjustment of data access permissions, allowing owners to grant temporary access for specific bidding opportunities while maintaining overall control. This dynamic approach optimizes bidding efficiency by making relevant data available when needed, while preserving data owner control through configurable access policies and revocable permissions.
Data Source
AI summary
Systems, methods, and computer-readable media are disclosed for augmenting real-time bidding data with proprietary data. One method includes: receiving, at a server over an electronic communications network from a real-time impression bidder, a bid request or a request to augment a bid request with proprietary data; accessing, by the server from an internal database, proprietary data of a data augmenting service based on a user identifier of the bid request; determining, by the server, proprietary data to include in an augmented bid request based on at least one of the received bid request and the user identifier; formatting, by the server, the augmented bid request into a standardized, augmented bid request; and transmitting, by the server over the electronic communications network, the standardized, augmented bid request to the real-time impression bidder.