Automated Bidding Platform for Branded Virtual Objects in Online Games
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Solution Overview
Problem
Current online games rely on ad bidding systems optimized for Web page advertising, failing to leverage unique features of online games and thus not effectively utilizing branded virtual objects for revenue generation.
Innovation Solution
An automated bidding platform is introduced to facilitate the creation, placement, and analysis of branded virtual objects within online games, allowing advertisers to bid for advertising opportunities and players to interact with these objects, generating revenue and engagement data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If Web page ad bidding systems are used for online games, then advertising placement is achieved, but advertising effectiveness and revenue generation are suboptimal
Solution Approach 1:
The patent transforms the advertising system from a Web page context to a virtual game context by changing key parameters: advertising units become virtual objects (buildings, items, characters), placement locations become virtual environments, and user interaction becomes gameplay integration. This parameter transformation enables the advertising system to leverage game-specific features like virtual economy, player engagement mechanics, and immersive environments, thereby resolving the contradiction between maintaining Web-proven bidding mechanisms and adapting to game-specific opportunities for improved revenue generation.
2Quantity of substance
If branded virtual objects are introduced, then advertising opportunities increase, but system complexity increases
Solution Approach 1:
The patent creates a multi-functional bidding platform that handles diverse advertising formats (virtual buildings, items, characters, billboards) through a unified auction mechanism. The system serves multiple functions simultaneously: it manages advertiser bidding, selects winning ads, integrates them into the virtual game environment, tracks player interactions, and processes payments. This universal platform approach increases advertising opportunities across multiple game elements while containing complexity through standardized processes, resolving the contradiction between quantity of advertising opportunities and system complexity.
3Loss of information
If player interaction with branded objects is tracked, then engagement data is generated, but data processing complexity increases
Solution Approach 1:
The patent implements comprehensive feedback mechanisms that track player interactions with branded virtual objects (clicks, usage, time spent) and feed this data back to advertisers and the bidding system. This feedback loop enables continuous optimization of ad selection and pricing based on actual player engagement. The system collects, processes, and utilizes engagement data to improve advertising effectiveness while maintaining manageable complexity through structured data collection protocols and automated analysis, resolving the contradiction between thorough data collection and processing complexity.
Data Source
AI summary
A system, computer-readable storage medium storing at least one program, and a computer-implemented method for providing branded virtual objects in a virtual environment are presented. A game instance of a computer-implemented multiplayer online game is generated, where the game instance is associated with a virtual environment of a player. A graphical user interface to the player is provided, where the graphical user interface displays at least one branded virtual object for selection by the player, and where the branded virtual object corresponds to a real-world brand. Selection and placement of the branded virtual object in the virtual environment by the player is monitored. The virtual environment of the player is updated to include the branded virtual object.