Interactive Billboard Concierge Morphing for Workplace Navigation

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Solution Overview

Problem

Existing workplace directories lack an engaging and user-friendly interface, leading to frustration among employees and guests who seek navigation information.

Innovation Solution

A billboard computing device is introduced, equipped with a touch screen and capable of displaying interactive content. It receives a content package from a management server, featuring menu items, a concierge item, and content items, allowing for dynamic display and interaction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a traditional workplace directory is used, then it provides basic navigation information, but it lacks user engagement and leads to frustration

Engineering Contradiction:
Improveuser engagementVSAvoidinterface complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The billboard display dynamically transitions between different display formats (summary format and detailed format) based on detected user interactions. The concierge item morphs from a compact representation to an expanded interactive interface, providing engagement only when needed while maintaining simplicity during idle periods.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display is segmented into multiple regions: a first region for displaying the concierge item and menu items, and a second region for displaying content items. The concierge item itself is segmented into different display formats that can be independently controlled and morphed based on interaction states.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If interactive features are added to engage users, then user experience improves, but the system complexity increases

Engineering Contradiction:
ImproveinteractivityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The concierge item serves multiple functions across different display formats. In the summary format, it provides quick access to navigation information, while in the detailed format, it offers comprehensive interactive controls. This multi-functionality is achieved through a single morphable interface element rather than multiple separate systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The billboard computing device acts as an intermediary between the management server and the user. It receives content packages from the server, processes interaction detections, and presents appropriately formatted information to users, abstracting away the underlying system complexity from the user experience.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of information

If detailed information is always displayed, then completeness is improved, but the display becomes cluttered and less user-friendly

Engineering Contradiction:
Improveinformation completenessVSAvoiddisplay clarity
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The display dynamically adjusts the level of information detail based on user interaction state. During idle periods, only essential navigation information is shown in the summary format. When user interaction is detected, the display transitions to the detailed format that provides complete information, ensuring both clarity and completeness at appropriate times.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system periodically monitors for user interactions and transitions between display formats accordingly. This periodic detection and response ensures that the display maintains optimal clarity during idle periods while providing complete information when users are actively engaging with the system.

Inventive Principle:
Principle #19Periodic action

Data Source

PatentUS12211170B2Workplace digital billboard experience
Publication Date: 2025.01.28 WELLS FARGO BANK NA
  • US12211170B2 patent drawing
  • US12211170B2 patent drawing
  • US12211170B2 patent drawing

AI summary

A system includes one or more processors and one or more computer-readable storage mediums storing instructions that cause the one or more processors to receive a content package including a plurality of menu items, a concierge item, and a plurality of content items, display the concierge item and the menu items within a first region of a screen of a billboard computing device, display a first content item within a second region of the screen, detect an interaction with a menu item, morph the concierge item from a first format to a second format, and display a message within the second region based on the interaction with the menu item, where the billboard computing device displays the concierge item of the first display format as a static object and displays the concierge item of the second display format as an animated object.