Dynamic Contact Card Customization via BIMI Authentication
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Solution Overview
Problem
Current messaging systems lack the ability to distinguish between individual and organizational senders, providing limited and static contact information, which can lead to impersonation and security issues, as they cannot control the data presented about them and are vulnerable to scams.
Innovation Solution
The system utilizes authentication protocols and Branded Indicators for Message Identification (BIMI) to generate customizable, dynamic, and secure contact cards by verifying the sender's domain name and retrieving customized information from a profile store, allowing organizations to control the content displayed based on authentication metadata and BIMI standards.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If basic messaging contact information is provided, then users can identify senders, but the contact information is static and cannot distinguish between individual and organizational senders
Solution Approach 1:
The system performs authentication and retrieves customized contact card information in advance before the user needs it. When a message is received, the system proactively verifies the sender's domain, retrieves authenticated contact card data from profile stores, and prepares customized contact information before the user interacts with the message, thus making the adaptation seamless to the user.
Solution Approach 2:
The patent introduces an intermediary authentication system that sits between the sender and recipient. This intermediary service verifies domain authentication, manages profile stores, and mediates the delivery of customized contact card information based on authentication results, thereby enabling adaptability without directly complicating the core messaging system.
2Reliability
If authentication protocols are implemented to verify senders, then security and impersonation prevention are improved, but the system complexity increases
Solution Approach 1:
The authentication system is designed to be universal and multi-functional. It can verify both individual and organizational senders using the same domain-based authentication protocol. The system handles multiple authentication methods (SPF, DKIM, DMARC) through a unified interface, and the profile stores can contain different types of contact information (individual or organizational) that are retrieved based on authentication results, thereby achieving reliability without proportionally increasing complexity.
3Measurement precision
If customized contact card information is retrieved from profile stores, then contact information accuracy and organization differentiation are improved, but data retrieval and processing time increases
Solution Approach 1:
The system pre-retrieves and caches authenticated contact card information from profile stores before it is needed. When domain authentication succeeds, the system proactively fetches the customized contact card data and stores it in a temporary cache, so that when the user views the message or hovers over the sender information, the contact card is already prepared and can be displayed immediately, thus achieving precision without significant time loss.
4Reliability
If BIMI protocols are used for branded indicators, then organizational identity verification is improved, but the system requires additional authentication metadata processing
Solution Approach 1:
The patent merges BIMI protocol verification with the existing domain authentication framework. Instead of treating BIMI as a separate complex system, it integrates BIMI's branded indicator verification into the unified authentication flow. The system extracts authentication metadata including BIMI information during the same authentication process, and uses the combined authentication results to retrieve appropriate contact card information, thereby achieving reliable organizational verification without proportionally increasing processing complexity.
Data Source
AI summary
Systems and methods for contact card customization. More specifically, the systems and methods herein leverage authentication protocols and the branded indicators for message identification (BIMI) protocol to allow organizations to display customized contact card information in their sent messages. As such, the systems and methods provide customizable, dynamic, and secure contact cards that can distinguish between an individual and an organization unlike previously utilized contact card systems and methods.


