Biometric Verification of Mobile Ad Presentation
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Solution Overview
Problem
Advertisers face challenges in verifying the effectiveness of advertisements presented on mobile devices, as ads may not be effectively experienced by users if they are not presented or if users avoid them during presentation.
Innovation Solution
The use of biosensors or biometric analysis to confirm user presence during advertisement presentation on communication devices, receiving and analyzing biological or physiological changes to determine verification results, which can measure ad effectiveness or subsidization benefits.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are provided to mobile devices, then advertisers can reach users and potentially gain exposure, but there is no verification that the advertisements are actually presented or experienced by users
Solution Approach 1:
The patent introduces biometric sensors as an intermediary between the advertisement delivery system and the user. These sensors detect physiological signals (heart rate, skin conductivity, gaze) that serve as indirect evidence of user engagement with the advertisement, resolving the verification problem without requiring direct user confirmation
Solution Approach 2:
The patent replaces traditional mechanical verification methods (such as manual user confirmation or simple presence detection) with biometric sensing technology. This substitution enables automatic, objective verification of user engagement through physiological measurements, significantly improving reliability while managing system complexity
2Reliability
If users are monitored to verify advertisement presentation, then advertisement effectiveness can be confirmed, but user privacy and comfort may be compromised
Solution Approach 1:
The patent employs transient biometric measurements that are automatically discarded after verification. The physiological data collected (heart rate, skin conductivity) is used solely for verification purposes and does not create persistent user profiles, minimizing privacy intrusion while maintaining verification reliability
Solution Approach 2:
The biometric sensors act as an intermediary that indirectly monitors user engagement without requiring direct observation or explicit user data collection. By measuring physiological responses rather than directly monitoring user behavior, the system reduces privacy concerns while maintaining verification capability
Data Source
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AI summary
The presentation of advertisements via a communication device is verified using biosensor or biometric analysis to confirm that a user is present during the presentation. During and preferably at multiple times throughout the presentation, instances of biosensor or biometric input are received to determine a verification result. The biosensor or biometric input is determined from a measure of at least one human biological or physiological change or process or a human anatomical or physical characteristic of a user of the communication device. The verification may be useful to measure an effectiveness of the advertisement or to determine a benefit such as a subsidization of charges within a service plan for wireless or other communication devices.