BLE Audience Measurement Device Data Segmentation
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current audience measurement systems rely on registered panel members for demographic reach analysis, which can be invasive and costly, and lack efficient methods for accurately monitoring media exposure and user behavior across various devices and environments.
Innovation Solution
A wireless communication system using Bluetooth Low Energy (BLE) protocol for audience measurement devices to connect with configuration devices, enabling efficient data transmission and differentiation between command and event messages, reducing power consumption and simplifying user interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional audience measurement systems use registered panel members with meters at media presentation locations, then demographic reach analysis can be performed, but the system becomes invasive and costly
Solution Approach 1:
The patent replaces traditional mechanical/invasive meter installation with electromagnetic field-based detection. Audio watermarks embedded in media content are detected by the media presentation device itself or nearby devices, eliminating the need for physical panelist registration and meter installation while maintaining measurement accuracy.
Solution Approach 2:
The patent introduces audio watermarks as an intermediary carrier of media identification information. Instead of directly monitoring user behavior through invasive meters, the system embeds detectable signals in the media content that automatically identify what is being viewed or listened to, simplifying the measurement process.
2Measurement precision
If audience measurement devices continuously transmit data to central facilities, then media exposure and user behavior can be monitored, but power consumption increases
Solution Approach 1:
The patent implements periodic data transmission instead of continuous transmission. The audience measurement device collects media exposure data locally and transmits it to the central facility at scheduled intervals, maintaining monitoring accuracy while significantly reducing power consumption by keeping the transmitter inactive most of the time.
3Adaptability or versatility
If audience measurement systems monitor multiple devices and environments, then comprehensive user behavior analysis is achieved, but system complexity and difficulty of implementation increase
Solution Approach 1:
The patent creates a universal measurement system where the same audio watermark detection and data transmission methodology works across multiple device types (televisions, computers, mobile devices) and environments. The media presentation device itself performs detection, and standardized protocols enable deployment across diverse settings without requiring device-specific customization.
Data Source
AI summary
Methods, apparatus, systems, and articles of manufacture for communication with an audience metering device are disclosed. An example apparatus includes one or more non-transitory computer readable media, instructions in the apparatus, and one or more processors to execute the instructions. The example one or more processors are to segment a message to be transmitted to a configuration device into a first message segment and a second message segment, store the first message segment in a characteristic memory, and transmit a first advertisement to the configuration device when the first message segment is stored in the characteristic memory. Additionally, the example one or more processors are to after the first message segment has been gathered by the configuration device, store the second message segment in the characteristic memory and transmit a second advertisement to the configuration device when the second message segment is stored in the characteristic memory.