BLE Beacon Segmentation for Micro-Location Personalization
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Solution Overview
Problem
Current e-commerce systems only provide broadly based content to consumers, failing to tailor offerings effectively based on their micro-location, which limits personalized advertising and purchasing experiences.
Innovation Solution
A method using low-energy consuming devices like Bluetooth Low Energy (BLE) beacons to transmit and receive signals within a micro-location range, enabling merchants to provide tailored content, such as advertisements and interactive item catalogs, and allowing transaction account holders to bid on items or make purchases, while considering customer loyalty and status.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If broadly based content is transmitted to consumers, then coverage area is increased, but personalization precision deteriorates
Solution Approach 1:
The system segments the coverage area into multiple micro-location zones using separate BLE beacons positioned at different locations (e.g., different store sections). Each beacon transmits content specific to its local zone, enabling both broad coverage through multiple beacons and precise personalization through location-specific content delivery to users' mobile devices.
2Measurement precision
If micro-location based content transmission is implemented, then personalization precision is improved, but device complexity increases
Solution Approach 1:
The system uses universal BLE technology that is already widely integrated into modern smartphones and mobile devices. This multi-functional approach allows the same mobile device to serve both as a location detector (receiving BLE signals) and as a content display platform, eliminating the need for specialized equipment and reducing overall system complexity.
3Use of energy by moving object
If BLE signals are transmitted for content delivery, then energy consumption is reduced, but transmission range is limited
Solution Approach 1:
The system divides the service area into smaller zones, each covered by a separate BLE beacon. This segmentation allows each beacon to operate at low power over a short range while collectively providing comprehensive coverage of the entire area. The multiple small-range beacons replace the need for a single high-power transmitter, maintaining energy efficiency while achieving adequate overall coverage.
Data Source
AI summary
A method comprises transmitting, by a merchant web-client, a signal using a low energy consuming device, wherein the signal may be received by a transaction account holder web-client, wherein the signal may carry content associated with a merchant, and wherein the merchant is associated with the merchant web-client, and/or receiving, by the merchant web-client, a response from the transaction account holder web-client, wherein the response may be transmitted by the transaction account holder web-client to the merchant web-client using the low energy consuming device. The content may comprise an advertisement associated with an item offered for sale by the merchant.