Blended Advertising Content Using User Digital Assets

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Solution Overview

Problem

Existing advertising systems are less effective when targeted advertisements are not sufficiently tailored to individual viewers, leading to reduced engagement and efficiency.

Innovation Solution

Users can customize advertising content by integrating their own digital assets, such as photos, into advertisements using a user interface, and set preferences for publishing and consumption, with systems tracking interaction and behavior to enhance engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional advertising systems present standardized advertisements to all viewers, then the device complexity is low and ease of operation is high, but the adaptability to individual viewers is poor leading to reduced engagement

Engineering Contradiction:

Improveadaptability to individual viewersVSAvoidcomplexity of advertising system

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by collecting user data, preferences, and consumption behavior in advance. User profiles are created and stored before advertising content is delivered, enabling the system to automatically select and customize advertisements without real-time complex processing during ad delivery.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

An intermediary advertising server is introduced between the advertisement source and the user device. This server handles the complex tasks of processing user profiles, selecting appropriate advertisements, and customizing content based on user preferences, thereby shielding the user interface from complexity while maintaining high adaptability.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Adaptability or versatility

If users are allowed to fully customize advertising content without restrictions, then the adaptability and user engagement increase, but the ease of operation decreases due to additional configuration steps

Engineering Contradiction:

Improvecustomization capabilityVSAvoidease of interface operation

Core Design Contradiction:

Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system applies local quality by providing different levels of customization control in different interface areas. Basic advertising preferences are set automatically based on user profiles with minimal user input required, while advanced customization options are available but not mandatory. This allows users to achieve good customization results with little effort while still providing full flexibility for those who want it.

Inventive Principle:

Principle #3Local quality

3Productivity

If advertising content is highly targeted to individual users, then the effectiveness and engagement increase, but the loss of information about broader audience appeal increases

Engineering Contradiction:

Improveadvertising effectivenessVSAvoidinformation about audience appeal

Core Design Contradiction:

ProductivityVSLoss of information

Solution Approach 1:

The system implements feedback mechanisms by tracking user consumption behavior, engagement metrics, and interaction data with customized advertisements. This feedback is fed back into the advertising server to continuously refine user profiles and improve targeting accuracy. Aggregate feedback data is also analyzed to maintain information about broader audience appeal and content performance across different user segments.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS20260010926A1Advertisements Blended with User's Digital Content

Publication Date: 2026.01.08 COMCAST CABLE COMM LLC

AI summary

Disclosed are systems and methods for generating customized advertising content by combining one or more content items with advertising content. The content items may comprise various forms of media content, including, video, audio, etc. Users may utilize an interface to accesses advertising content and content items. In one embodiment, the user may utilize the interface to integrate one or more content items with advertising content to generate customized advertising content. The interface may be used to further modify the customized advertising content. A computing device may monitor on more user's consumption of customized advertising content for various purposes.