Blister Carton Insert Tray for Oral Care Packaging

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Current oral care packaging struggles to balance tampering prevention, visibility of the product, marketing information, distinct appearance, and structural stability, often compromising on one or more of these goals.

Innovation Solution

A packaged oral care implement design featuring a blister carton with a retaining section and an insert tray, where the insert tray is fixed within the carton using mating surfaces, allowing the oral care implement to be positioned in a product receiving channel to prevent movement, while maintaining visibility and structural integrity.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If an insert tray is added to secure the oral care implement, then structural stability is improved, but device complexity increases

Engineering Contradiction:
Improvestructural stabilityVSAvoidpackage complexity
Core Design Contradiction:
Stability of the object's compositionVSDevice complexity

Solution Approach 1:

The insert tray is nested within the blister carton, with the tray fitting into a receiving trough formed by the carton's sidewalls. This nesting arrangement secures the oral care implement while maintaining a compact, integrated package structure that does not significantly increase overall complexity

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The package is segmented into distinct functional components: the blister carton for containment and display, the insert tray for securing the implement, and the backer panel for support. This segmentation allows each component to perform its specific function efficiently while maintaining overall structural stability

Inventive Principle:
Principle #1Segmentation

2Ease of operation

If the insert tray is positioned to secure the implement, then ease of operation is improved, but visibility of marketing information is worsened

Engineering Contradiction:
Improveease of openingVSAvoidmarketing information visibility
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The insert tray is positioned only in the lower axial section of the receiving trough, leaving the upper axial section clear for marketing information and branding. This localized placement provides structural support where needed while preserving visibility and aesthetic qualities in other areas

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The package utilizes vertical dimensionality by positioning the insert tray in the lower portion and reserving the upper portion for marketing content. This dimensional arrangement allows both functional support and information display to coexist without significant interference

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentEP3169603B1Packaged oral care implement
Publication Date: 2019.06.19 COLGATE PALMOLIVE CO
  • EP3169603B1 patent drawingFigure 1~2
  • EP3169603B1 patent drawingFigure 3
  • EP3169603B1 patent drawingFigure 4

AI summary

A packaged oral care implement that includes a package having a blister carton with a receiving trough, an insert tray positioned within the receiving trough, and a backer panel enclosing an open rear end of the receiving trough. The insert tray may be located within a middle axial section of the receiving trough and is in a fixed axial position relative to the blister carton through mating contact between a retaining section of the blister carton and a portion of the insert tray. An oral care implement is positioned within the receiving trough of the blister carton such that an ansate body of the oral care implement is positioned within a product receiving channel of the insert tray to prevent movement of the oral care implement relative to the insert tray.