Blockchain Secured Ad Distribution and Tracking
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Solution Overview
Problem
Businesses face challenges in effectively targeting and distributing advertisements to specific audiences with existing methods, which lack flexibility and efficiency in reaching intended demographics and tracking ad display metrics.
Innovation Solution
The implementation of blockchain technology to secure, organize, and distribute advertisements across various media devices, including ticket printing devices and mobile phones, allowing for targeted advertising based on time, location, and event parameters, with systems for monitoring ad display and calculating fees.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional advertisement distribution methods are used, then advertisements can be displayed to audiences, but the ability to effectively target and track specific demographics is limited
Solution Approach 1:
The patent implements a feedback mechanism where advertisement display data is automatically tracked and reported back to the advertising server. The system monitors when, where, and to whom advertisements are displayed, providing precise measurement data that feeds into the targeting algorithm for continuous optimization
Solution Approach 2:
The patent introduces an intermediary advertising server that acts as a mediator between advertisers and media devices. This server coordinates advertisement distribution, tracks display metrics, and provides the linking functionality needed to connect specific ads with specific audience demographics across multiple devices
2Device complexity
If centralized advertisement systems are used, then distribution is simplified, but security and trust in ad delivery are compromised
Solution Approach 1:
The patent segments the advertisement system into multiple independent components: advertising servers, media devices, and portable devices, each with specific functions. This segmentation allows the system to maintain simplified centralized coordination while improving reliability through distributed verification and reduced single-point failure risk
Solution Approach 2:
The patent creates multi-functional components that can operate in multiple roles. For example, portable devices can both receive advertisements and verify their authenticity, while media devices can both display ads and report display data, reducing the need for separate verification systems and enhancing trust
3Productivity
If traditional coupon distribution methods are used, then coupons can be distributed to customers, but tracking and verification of coupon usage is difficult
Solution Approach 1:
The patent uses digital copies of coupons stored on portable devices instead of physical coupons. These digital copies can be rapidly distributed and contain embedded tracking data that automatically reports usage information, eliminating the information loss associated with physical coupon tracking
Solution Approach 2:
The patent replaces the mechanical system of physical coupon distribution and manual tracking with an electronic system. Coupons are distributed digitally through communication networks, and tracking is automated through software that monitors coupon redemption events, dramatically improving both distribution speed and data retention
Data Source
AI summary
Systems and methods are provided for managing advertisements in a network. According to one implementation, a system includes a processing device and a memory device configured to store a computer program having instructions that, when executed, enable the processing device to perform certain functions. For example, the processing devices may be configured to receive planned advertisement input from a remote user device associated with an advertiser. The planned advertisement input may include textual and/or graphical elements of an ad in electronic form. The planned advertisement input may further include a request for the ad to be displayed on one or more media devices. The processing device may also be configured to store the ad using one or more blockchain technologies to create a secured ad and then distribute the secured ad to the one or more media devices based on the request.