Blockchain Spam Index Adjustment via User Consensus
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Solution Overview
Problem
Advertisers face challenges in effectively targeting their audience, as traditional advertising methods often result in ads being exposed to a large audience, leading to decreased efficiency and user desensitization, necessitating a new delivery system that can reach individuals directly and account for unwanted spam.
Innovation Solution
A system that adjusts a spam index for blockchain advertisers based on user consensus, affecting mining fees, where users can report unwanted ads, and the ratio of spam reports to deliveries influences the advertiser's spam index, increasing costs for frequent spammers and incentivizing quality advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisements are delivered to a large audience through traditional media, then the advertisement reaches more potential customers, but the efficiency decreases due to exposure to non-target audiences and user desensitization
Solution Approach 1:
The patent segments the advertising delivery system by implementing individualized targeting where each user receives personalized advertisements based on their profile, interests, and behavior. The system divides the broad audience into specific user segments through blockchain-based user profiles, enabling precise delivery to target individuals while maintaining high efficiency through automated smart contract execution.
2Productivity
If users are targeted individually through e-mail or web sites, then advertising efficiency improves, but users become desensitized and use blocking tools
Solution Approach 1:
The patent introduces a blockchain-based intermediary system that acts as a neutral mediator between advertisers and users. Instead of direct advertising through traditional channels, the blockchain smart contracts serve as intermediaries that automatically manage ad delivery, user consent, and compensation. This intermediary layer reduces user desensitization by providing transparent, automated, and incentive-based advertising delivery.
3Quantity of substance
If spam advertisements are delivered frequently, then the advertiser can maintain high delivery volume, but the spam index increases and mining fees rise
Solution Approach 1:
The patent implements a feedback mechanism where user responses to advertisements (such as reporting spam or engaging with content) are fed back into the system to adjust the advertiser's spam index. This feedback loop, automated through smart contracts, dynamically modifies delivery parameters and mining fees based on actual user experience, enabling the system to maintain high delivery volumes while penalizing spam through increased complexity in fee structures.
Data Source
AI summary
A method for adjusting a spam index for a blockchain advertiser based on user consensus includes: storing an advertiser profile related to an advertising entity including at least an index value and an identification value; receiving new blocks in a blockchain, each including a block header and blockchain data values, where a plurality of the data values each includes an advertiser identifier, advertisement value, and a recipient identifier; receiving a plurality of spam reports, each associated with one of the data values and including at least one of: the advertisement value included in the respective data value or a reference value generated by hashing the respective data value; determining a ratio of a number of spam reports to number of the data values that includes the advertisement value; and adjusting the index value included in the advertiser profile according to the ratio.